IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

What do these images have in common? They are all used to influence you to do something. They are all examples of propaganda!

WHAT? A message used to persuade you to believe something or do something Propaganda WHY? To persuade you to buy something, think something, or do something. WHO? Corporations Politics Individuals WHERE? Commercials Social Media Speeches Stores Billboards Internet Newspapers Everywhere! HOW? There are 7 propaganda techniques we will learn

Bandwagon Persuading people to do something by letting them know others are doing it. All the cool kids are doing it Everybody has one!

Bandwagon works because it makes you think “everyone is doing it” and you should too. Why is this sign considered BANDWAGON?

What other examples of BANDWAGON can you think of? From today: From World War I:

Using words and images of a famous person or an expert to persuade. Testimonial Using words and images of a famous person or an expert to persuade.

Testimonials work because you feel like you can trust the words of an expert or someone famous.

What are some other examples of TESTIMONIAL propaganda? From today: From the 1950s:

Transfer Associating a person with a product so that consumers will transfer admiration for the person to the product.

What are some other examples of TRANSFER propaganda?

Links a person, idea, or product to a negative symbol. Name-Calling Links a person, idea, or product to a negative symbol.

Why do you think we see this technique used so often in politics? Name-calling works because if we believe the competition is bad, we can assume this product will be the best choice. Why do you think we see this technique used so often in politics?

What are some other examples of NAME-CALLING propaganda? —this ad is putting down the “fake beauty” we see in advertising by showing us how we are deceived by what we see in ads. —notice the name-calling is inferred, we are assuming that PC is a bad product, making MAC better.

Just Plain Folks Definition: Make the average person think the candidate is just like them Characteristics: Using family, background, and hard work

Card-Stacking A type of propaganda that tells all the positives about a product, person, etc. without telling any of the negatives. It is usually “word heavy”.

CARD STACKING What do you notice? http://www.youtube.com/watch?v=qN5S0fCF5rY

Overgeneralization Statement that is too broad to be true in every case, yet seems to claim that it is. Don’t use absolute statements such as ALL, EVERYONE, NEVER, ALWAYS, etc. Use words like some, many, sometimes, most, usually, etc.

Examples of Overgeneralizations “That teacher gives homework all the time.” “I empty the dishwasher every day!” “He never takes out the trash.” “I always brush my teeth.”

Valid Generalizations “The teacher gives a lot of homework.” “I empty the dishwasher most days.” “He rarely takes out the trash.” “I usually brush my teeth.”

What Were Those Techniques, Again? Bandwagon Testimonial Transfer Name-Calling Plain Folks Card Stacking Overgeneralization

Closing Activity Define the seven types of propaganda in your owns words and give an example of each. Bandwagon Testimonial Transfer Name-Calling Plain Folks Card Stacking Overgeneralization