It’s About Being Found The Breakfast Club NJ October 8, 2016

Why You Need To Be Found First, because you are looking for a job. Second, because you want inbound marketing . Third, because the cards are stacked against you.

Why You Need To Be Found Employers and recruiters prefer active job seekers Those that are currently working Google, LinkedIn and other social media are your new resume Job seekers are practicing outmoded job-hunting skills Fact: Thousands of job-seekers can’t fill thousands of vacancies Most job-seekers gravitate to large companies – exactly where the competition is LinkedIn is the premier business platform for job- seekers,…provided they are found.

If You Can’t Measure it, You Can’t Manage It

Two Reviewers Are Looking at You

A Recruiter’s View

A Recruiter’s Screen of Candidates

Align Your Profile With the Search Process You must show up in the appropriate search result You should show up higher than the other candidates You need to stand out among the search results

Your LinkedIn Profile Your Profile should be 100% "complete" (a.k.a. "All Star")

Your LinkedIn Profile Your Profile should be 100% "complete" (a.k.a. "All Star") Must have a picture

Excellent Pictures

Needs Some Improvement

Worse Than Terrible

Use the Right Keywords Keywords are the search terms used by people to find what they want in a search engine, social network, or applicant tracking system. Create a list of your competitors on LinkedIn based on their titles. Perform thorough research on those keywords via Indeed Trends, Google Trends or Yahoo Trends. Use the same common keywords on your profile

Compare Keywords via Indeed Trends

Compare Keywords via Indeed Trends

Align With the Sourcing Process

Maximize Your LinkedIn Headline The Professional Headline is the tagline, immediately following your name, at the top of your LinkedIn Profile.

Maximize Your LinkedIn Headline The Professional Headline is the tagline, immediately following your name, at the top of your LinkedIn Profile. The Professional Headline accompanies your name and photo in your LinkedIn activities.

Maximize Your LinkedIn Headline The Professional Headline is the tagline, immediately following your name, at the top of your LinkedIn Profile. The Professional Headline accompanies your name and photo in your LinkedIn activities. LinkedIn gives you 120 characters to use for your headline, use that space to market yourself.

A Good Headline

A Headline Sample (Magnified)

A Headline Sample

A Headline Sample (Magnified)

Not A Very Good Headline

Don’t Advertise Your Transition

Addressing Your Current Job Use a Job Title That Matches Your Goal. RN Nurse pursuing hospital work

Addressing Your Current Job Use a Job Title That Matches Your Goal. RN Nurse pursuing hospital work Resist Using Non-Work as a Placeholder. Don’t add volunteer, nonprofit, etc. as a current job. Employers think you’re working for this organization.

Addressing Your Current Job Use a Job Title That Matches Your Goal. RN Nurse pursuing hospital work Resist Using Non-Work as a Placeholder. Don’t add volunteer, nonprofit, etc. as a current job. Employers think you’re working for this organization. Note Your Goals, Not Your Unemployment. Point out your value to employers by adding skills and job title keywords to help define the type of role you’re pursuing. Example: I offer a broad operations background, including Lean Six Sigma, team management, production supervision, and plant engineering skills

Current Position: A Good Example

Field Limits Headline 120 characters Summary 2,000 characters Company Name 100 characters Position (Job) Title 100 characters Position Description 2,000 characters Interests 1,000 characters

Are you ready for re-entering the job market? A self-assessment tool can be downloaded by way of my LinkedIn profile Copyright © Landing Expert – Career Coaching. All rights reserved.

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Landing Expert – Career Coaching www.landingexpert.com Copyright © 2009 Landing Expert – Career Coaching All Rights Reserved

Landing Expert – Career Coaching www.landingexpert.com Copyright © 2009 Landing Expert – Career Coaching All Rights Reserved

Landing Expert – Career Coaching www.landingexpert.com Copyright © 2009 Landing Expert – Career Coaching All Rights Reserved

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Copyright © Landing Expert – Career Coaching. All rights reserved. Questions & Answers My contact information Alex Freund 609-333-8866 alex@landingexpert.com www.landingexpert.com Copyright © Landing Expert – Career Coaching. All rights reserved. 38