Email Marketing Strategy [Insert Company Name] Email Marketing Strategy

Email Marketing Strategy Tools What tools are we using to implement our email marketing strategy? Email Marketing Strategy

Email Marketing Strategy Tool Selection Email Tool: Who has access: Email Marketing Strategy

Identifying Our Target Audience Who is hiring our product or service? Email Marketing Strategy

What Is Our Target Demographic? Age [Insert answer] Gender Location Industry Job Title Ethnicity [Insert Stock Photo]

How Do We Help Our Target Customer? What problem is our company trying to solve? [Insert answer] What are three key pain points we solve for customers? Email Marketing Strategy

Tactics To Build Our Email List How are we going to convince our target audience to join our email list? Email Marketing Strategy

List-Building Tactics What tactics will your email marketing team be using to help build your email list? Email Marketing Strategy

Email Marketing Strategy Email List Segments SEGMENT NAME DEMOGRAPHIC DESCRIPTION Email Marketing Strategy

Email Sending Schedule What are the best times and days to send email? Email Marketing Strategy

Email Sending Schedule According to research, the best times to send our emails to our list are: Time: According to research, the best days to send our emails to our list are: Day of the week: Email Marketing Strategy

Setting Email Marketing Goals What do we want our email marketing plan to accomplish? Email Marketing Strategy

Annual Email Marketing Goals The following goals are what the email marketing team hopes to accomplish in the next year: Goal One Goal Two Goal Three Goal Four Goal Five Email Marketing Strategy

Email Marketing Metrics Q1 Q2 Q3 Q4 Open Rate CTR Bounce Rate Unsubscribes Conversion Rate Delivery Rate List Growth Rate Email Marketing Strategy

Email Content Strategy How are we going to format our emails? Email Marketing Strategy

Email Marketing Strategy Email Content Type Explain the types of content you will send to your list (newsletters, sales promos, etc.) ... Email Marketing Strategy

Email Marketing Strategy Optimizing Your Email What are the guidelines need to be met to optimize our emails for a desktop? What guidelines need to be met to optimize our emails for mobile devices? Email Marketing Strategy

Email A/B Test Elements Email Marketing Strategy

Email Marketing Strategy Reporting How we will prove email marketing is worth the investment. Email Marketing Strategy

Email Marketing Strategy Reporting Schedule [INSERT TEAM/COMPANY] will provide reports in [INSERT FORMAT] every [INSERT FREQUENCY]. Our reports will include summaries on: [METRIC 1] [METRIC 2] [METRIC 3] [METRIC 4] [METRIC 5] Email Marketing Strategy