1. Your Social Enterprise Name Your Name(s), Grade(s)

2. Problem
Describe the problem your social enterprise is trying to address.

3. Value Proposition
Why does the problem need to be solved?

4. Your Solution/Product
How will you solve this problem? Explain your social enterprise idea.

5. Business Model
Who will pay for your solution?
How much will it cost?

6. Go-To-Market Strategy
How will people find out about your business? How will you reach potential customers?

7. Competitors
What other companies or organizations are trying to address this problem? How will your idea be different?

8. Research
List out any research you’ve done about your business. How will this research help you become successful?

9. Key Metrics & Projections
Based on your research, how many customers do you think will buy your product within the next year?
How much revenue will these sales generate?

10. Goals What goals do you have for your social enterprise?
How can you measure that your business is solving a problem?
How will you know if you are successful?
How will you grow your business over the next three years?
Where will you start? In what community?

11. Team
Who is going to be a part of this team who can pull off such a marvelous idea? List your names and interests. Why are each of you passionate about solving this problem?