1. Note to Partner
The purpose of this template is to help you prepare your sales teams to sell your app.
This Sales Enablement presentation, once complete, can be used to quickly ready sellers to sell your solution.
Include any content you think is relevant to help sellers engage customers quickly and efficiently.
The topic areas in this deck represent the minimum content required for a sound sales enablement training.

2. ISV Name ISV Product Logo Tag Line
Note to partner: Feel free to use your own photos and brand imagery.

3. 7/28/2018 3:38 PM
What’s in it for me?
[Include 3-5 bullets that explain why selling this application is beneficial to the partner sales team]
Include customer quotes, testimonials, case studies that illustrate the impact this solution has on businesses/individuals similar to the target customers.
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. What are you selling?
Insert screen-shots of your app here.
Insert a 100-word elevator pitch of the features of your solution and the customer needs it addresses.

5. Who is your target audience?
Market
Industry
Typical Customer
[Include 3-5 bullets that describe the market opportunity.]
[Include the industries your solution serves.]
[Include 3-5 bullets that describe the target customer, departments, functions, etc.)

6. Why should you sell this solution?
Customer Benefits
[Include 3-5 bullets that describe top customer benefits]
Insert screen-shots of your app here.

7. 7/28/2018 3:38 PM
How do you identify an opportunity? Questions to ask to uncover opportunities in multiple customer departments or functions
Departments
Functions
[Insert 3-5 open-ended questions to help identify key pains in target customer departments]
[Insert 3-5 open-ended questions to uncover customer pains across functional areas]
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. How will the solution help?
Customer Pains
Solution Benefits
[Insert description of a common customer pain point]
[Describe how your solution solves the customer pain]
[Insert description of a common customer pain point]
[Describe how your solution solves the customer pain]
[Insert description of a common customer pain point]
[Describe how your solution solves the customer pain]
[Insert description of a common customer pain point]
[Describe how your solution solves the customer pain]
[Insert description of a common customer pain point]
[Describe how your solution solves the customer pain]

9. How might customers respond?
CUSTOMER OBJECTION
[Include a common customer concern, question or objective and how to respond to it (think of an FAQ document)]
ANSWER

10. 7/28/2018 3:38 PM
Who have we helped?
Provide examples of customers who have achieved the benefits
[Insert Customer Name & logo]
CHALLENGE: [Briefly describe the customer challenge]
SOLUTION: [Identify which solution features did the customer used most]
RESULTS: [Include measurable results achieved as a result of implementing your solution]
Include customer quotes, testimonials, case studies that illustrate the impact this solution has on businesses/individuals similar to the target customers.
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. 7/28/2018 3:38 PM
Who have we helped?
Provide examples of customers who have achieved the benefits
[Insert Customer Name & logo]
CHALLENGE: [Briefly describe the customer challenge]
SOLUTION: [Identify which solution features did the customer used most]
RESULTS: [Include measurable results achieved as a result of implementing your solution]
Include customer quotes, testimonials, case studies that illustrate the impact this solution has on businesses/individuals similar to the target customers.
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.