1. Instagram Marketing Strategy
Company Name Here
[Year Updated]

2. Why Our Team Is Using Instagram
[Reason One]
[Reason Two]
[Reason Three]

3. Business Goals
[Goal 1]
[Goal 2]
[Goal 3]
[Goal 4]
[Goal 5]

4. Instagram Goals And KPIs

5. Instagram Metrics Metric One Metric Two Metric Three Metric Four
Metric Five

6. Audience Analysis Who is our target audience: How old are they:
What problems are they experiencing:
How can we help solve their problems:
Why are they turning to us:

7. Voice And Tone What does our voice sound like on Instagram?
[Adjective one]
[Adjective two]
[Adjective three]
Common tones that are used on our Instagram account
[Adjective four]
[Adjective five]

8. Instagram Content Strategy
Type One
Use case one
Use case two
Type Two
Type Three

9. Content Theme Strategy
Percentage of content that is storytelling
[Percent]
Percentage of content that is culture
Percentage of content that is motivational
Percentage of content that is user generated

10. Hashtag Strategy Industry Hashtag Trending Hashtags Company Hashtags

11. Instagram Style Guide Sizing Filters Composition
Traditional photo size:
Elongated photo size:
Video size
Filters
Filter one
Filter two
Filter three
Composition

12. Posting Schedule We are going to post on: We will post at
[Day one], [Day two], [Day three]
We will post at
[Time one], [Time two], [Time three]