1. BUSINESS CASE TEMPLATE How to advocate for an Employee Communication and Engagement Platform with your internal audience.

2. 03 07 04 11 05 12 06 14 Contents Our Challenges
The Solution Employee Communication and Engagement Platform (ECE) 04
Our Communication Goals 11
Aligning Our Entire Organization 05
Result of Ineffective Communication 12
Vendor Comparison 06
Addressing Our Challenges 14
Timeline for Implementation

3. THE CHALLENGES WE FACE
Employees say they feel disconnected from company
Traditional systems (intranet, , team collaborative tools) do not meet our organizational needs or expectations of employees
Repeatedly posting same content on multiple systems
Inability to track or measure impact of our communication strategy 

4. OUR INTERNAL COMMUNICATION GOALS
We seek to Inform, Engage, Equip, and Inspire. But a lack of a single platform prevents us from having a unified internal communication strategy to achieve these goals. The negative impact includes:
Difficulty to find, organize and share critical content
Reduction of organizational productivity
Misalignment throughout the organization
Confusion about company mission and vision

5. RESULT OF INEFFECTIVE COMMUNICATION
Employees not accessing information that enables them to do their jobs better and more efficiently
We may not be in compliance with our policies
We may be creating more business risk for workplace safety and with our customer interactions
Labor costs (recruiting, retention) are higher than necessary
We are not reaching employees in a way that inspires, engages and informs about the mission of our organization

6. ADDRESSING OUR CHALLENGES
We must modernize and streamline our internal communication with one platform, reaching all employees anywhere, including on their mobile devices. We need to measure the impact of our communication strategy so we can optimize our efforts to keep employees connected and aligned.
This will maximize how we engage our most valued asset: our employees.

7. THE SOLUTION Employee Communication and Engagement Platform (ECE)
Technology has changed employee expectations about how they communicate and share information in the workplace. Traditional channels aren’t engaging employees because:
They don’t visit our behind-the-firewall intranet
leaves out half our workforce that doesn't sit at desks
Team collaboration tools are noisy and ineffective for critical, top-down communication
But a consolidated ECE Platform easily connects employees with the relevant, timely content on the channels and devices they prefer.

8. BENEFITS OF ECE PLATFORM
Push relevant information to employees, wherever they consume content: on their mobile devices, tablets or computers
Track that employees viewed and engaged with content
Measure effectiveness of communication so we can continually fine-tune our strategy
Increase organizational productivity through clear communication of our mission and vision

9. EVALUATION PROCESS
Explored ways to better utilize our current channels of employee communication, including intranet, and team collaboration tools 
Looked into building an in-house mobile application
Evaluated outside Employee Communication and Engagement Platform vendors

10. RECOMMENDATION
Invest in an Employee Communication and Engagement Platform
Platform Versatility: Personalize every way to connect employees to our company including broadcasts and posts, video, document collaboration, sharing, SMS and push notifications, newsletters and surveys – all delivered wherever employees want to receive content
Designed to Scale: Robust authentication, security, delegated administration, post approvals, customized branding, connectors and API integrations with existing systems combined with enterprise deployment experience and a full-service customer success team with expertise in engagement programs
Personalized Targeting: Synchronize with the HRIS and other systems for automatic segments with added capability to target content for workgroups and teams – while accurately measuring engagement

11. ALIGNING OUR ENTIRE ORGANIZATION
SHARED GOAL
LEADERSHIP HR
LEGAL IT
INFOSEC
MARKETING
SALES
Our ECE Platform will consolidate communication throughout the organization, breaking down existing silos, creating greater consistency for all of our messaging, and ensuring employees have what they need to be their best.

12. VENDOR COMPARISON
Vendor 1
Vendor 2
Our Choice
Pros:
Cons:

13. PRICING Annual Fees ECE Platform License: $XX
User License: $XX/User/Month
One-time Implementation Fee: $XX
Service and Support: $XX/Month
Includes number of hours for customer services support monthly
Dedicated Internal Resources
Communication team member(s) will be freed up for:
ECE Platform management
Content
Reporting

14. TIMELINE FOR IMPLEMENTATION AND ADOPTION
Discovery
Planning
Implement
Launch & Evangelism
Ongoing Engagement
Growth
Understand objectives
Determine audience
Content audit
Current tactics
Define success metrics
Branding and creative assets
Marketing calendar alignment
Recruitment plan
Launch timeline
Engagement schedule
Platform configuration
Technical troubleshooting
Admin training
Invites and promotion
Employee training and onboarding
Member feedback surveys
Contests and rewards
Weekly strategy sessions
Member communication
Content digests and broadcasts
Gamification
Rewards and recognition
Quarterly business reviews
Expansion planning
New feature training
Third-party integrations
Understanding the Brand
Implementation for Success
Maximizing Launch Impact
Enabling Growth and Scale
Week 1
Weeks 2-3
Weeks 4-5
Week 6

15. NEED MORE HELP? We would be happy to assist you with tailoring the “pitch” to your organization.
Contact Dynamic Signal |