Lead Generation: A complete mix for your sale Brought to you by MakeWebBetter

Topics to be discussed ● What is a lead? ● What is lead generation ● How to generate leads? ● All about MOFU (Middle of the Funnel) ● What is lead scoring? ● What are lead generation strategies

What is a lead? A sales lead is a potential contact who has raised interest in your products and services by any means. If you have purchased a mobile from an online store today. So, your next desire would be to purchase a good back cover for it. And tomorrow you got an from the same store for a mobile cover with a good discount. That’s certainly making sense and sounds less intrusive. In this way, that company shows value to his lead that ultimately leads to a successful deal.

What is lead generation? A process of attracting and converting strangers and prospects into someone who has expressed interest in your company’s product or service. Leads can be generated through job applications, blog posts, coupons, live events, and online content. After this… you must be wondering that why it is so important? Story Continues…

Why lead generation is so important? Lead generation comes in the second stage of the inbound marketing methodology. This process initiates when you have successfully attracted an audience towards your business and you are moving to convert those visitors into leads [SQL]. Social media and search engines have greatly simplified the process of generating leads. It literally takes a matter of seconds to find a multitude of companies and people who fit the criteria for a potential sale.

How to generate leads? ■ Strangers identify your business via various medium ■ Your page could be CTA friendly (i.e. image, button or message). ■ Clicking on CTA will redirect the visitor to the landing page, forms and many others. ■ This may include free resources like ebook, tutorials, guide template or simply discounts to your customers. ■ The form to be used can get embedded anywhere on site. This will include fields like collecting information and exchange for the offer etc.

All about MOFU (Middle of the Funnel) MOFU or simply saying Middle of the Funnel will generate your generated leads, converting them into customers through lead nurturing and content marketing. As a disclaimer, you need to understand that not all of your leads that are going to sale, are ready to buy, make sure that you should have a solid lead nurturing strategy, as to build awareness and affinity for your brand while your prospect is self-educating. Let’s decribe this properly through a diagram...

What is lead scoring? Lead scoring is a way to automatic identify prospects who are most likely to buy. Being a shared sales and marketing methodology for ranking leads, It determines the customer’s sales-readiness. Scores are generated on the basis of their buying interest they show in your business, their current in the buying cycle, demographically, or on the basis of buyer personas.

What are lead generation strategies? Online Lead generation strategies comprise of the wide range of tactics, campaigns, and strategies depending on the platform on which you wish to capture leads. Let’s dive into lead generation strategies for a few popular platforms… ● Facebook Lead Generation ● Twitter Lead Generation ● LinkedIn Lead Generation ● PPC Lead Generation ● B2B Lead Generation

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