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Source: The Media Audit International Demographics, Inc~ National Report 2009 SAN FRANCISCO CLASSICAL RADIO LISTENING COMPARED TO THE NATION San Francisco adults are 42% more likely than the average adult in the nation to listen to the Classical Radio Format. National Average

PROFILE OF KDFC LISTENERS Over 60% of KDFC Listeners are Age 35-64, the age of financial stability & luxury spending. Source: The Media Audit International Demographics, Inc~ San Francisco 2009

PROFILE OF KDFC LISTENERS 56% of KDFC Listeners are Women; 44% are Men Source: The Media Audit International Demographics, Inc~ San Francisco 2009

PROFILE OF KDFC LISTENERS Nearly 70% of KDFC Listeners are White, followed by Asian at 12.7%. Source: The Media Audit International Demographics, Inc~ San Francisco 2009

PROFILE OF KDFC LISTENERS 91% of KDFC Listeners are College Educated Source: The Media Audit International Demographics, Inc~ San Francisco 2009

PROFILE OF KDFC LISTENERS Over Half of KDFC Listeners have annual incomes in excess of $75, % have $100,000+ annual incomes. Source: The Media Audit International Demographics, Inc~ San Francisco 2009

SECOND IN THE NATION IN INCOME OF CLASSICAL RADIO LISTENERS Source: The Media Audit International Demographics, Inc~ 2009 National Report San Francisco is second only to Washington, DC in Affluence of Classical Radio Listeners.

KDFC IS # 2 IN THE MARKET IN THE LOYALTY FACTOR Source: The Media Audit International Demographics, Inc~ 2009 National Report Of the top 15 stations in the San Francisco market, KDFC ranks 2 nd in loyalty of audience, expressed as a Conversion Ratio. Conversion Ratio is the percent of weekly cume audience that are P-1s. The higher the conversion ratio, the more loyal the audience.

102.1 KDFC DELIVERS A UNIQUE AUDIENCE, UNREACHABLE BY OTHER RADIO STATIONS. Source: The Media Audit International Demographics, Inc~ San Francisco % of KDFCs listeners can not be reached by any other radio station. The KCBS/KFRC Combo duplicates most, but still reaches only 22.2% of the KDFC valuable audience. REACH OF KDFC LISTENERS BY RADIO STATIONS

102.1 KDFC DELIVERS A UNIQUE AUDIENCE, UNREACHABLE BY DAILY NEWSPAPERS. Source: The Media Audit International Demographics, Inc~ San Francisco % of KDFCs listeners can not be reached by even the strongest of Dailies. REACH OF KDFC AUDIENCE BY DAILY NEWSPAPERS

102.1 KDFC DELIVERS A UNIQUE AUDIENCE, UNREACHABLE BY TV NEWSCASTS. Source: The Media Audit International Demographics, Inc~ San Francisco % of KDFCs listeners can not be reached by even the strongest of TV Newscasts TV News

102.1 KDFC DELIVERS A UNIQUE AUDIENCE, UNREACHABLE BY CABLE NETWORKS. Source: The Media Audit International Demographics, Inc~ San Francisco % of KDFCs listeners can not be reached by even the strongest of Cable Networks Cable TV

AN AFFLUENT AUDIENCE Source: The Media Audit International Demographics, Inc~ San Francisco 2009

HIGHLY EDUCATED Source: The Media Audit International Demographics, Inc~ San Francisco 2009

BUSINESS DECISION-MAKERS Source: The Media Audit International Demographics, Inc~ San Francisco 2009

LUXURY MERCHANDISE BUYERS Source: The Media Audit International Demographics, Inc~ San Francisco 2009

WINE CONNOISEURS Source: The Media Audit International Demographics, Inc~ San Francisco 2009

A CULTURED AUDIENCE Source: The Media Audit International Demographics, Inc~ San Francisco 2009

FREQUENT TRAVELERS Source: The Media Audit International Demographics, Inc~ San Francisco 2009

102.1 KDFC Ranks 13 th in Cume, & 7 th in AQH in the May 2010 PPM. BUT QUALITATIVELY, IT IS A DIFFERENT STORY.

and

San Francisco is the #1 market in the nation in percent of adults shopping at Trader Joes. Source: The Media Audit International Demographics, Inc~ San Francisco % of San Fran adults shop at Trader Joes

San Francisco is the #2 market in the nation in the number of adults shopping at Trader Joes. Source: The Media Audit International Demographics, Inc~ San Francisco ,668 San Fran adults, 15.1% of the adult population, shop at Trader Joes

KDFC is # 1 in percent of listeners shopping at Trader Joes. #1#1 Source: The Media Audit International Demographics, Inc~ San Francisco 2009 KDFC listeners are 156% more likely than the average San Fran adult to shop at Trader Joes

KDFC TRADER JOES CUSTOMERS SPEND THE MOST ANNUALLY ON GROCERIES Source: The Media Audit International Demographics, Inc~ San Francisco 2009 ACBP #1#1

and

KDFC is highly targeted & efficient in reaching Whole Foods Customers. Source: The Media Audit International Demographics, Inc~ San Francisco 2009

KDFC is # 1, reaching 31.2% of all Whole Foods Customers. #1#1 Source: The Media Audit International Demographics, Inc~ San Francisco 2009

KDFC WHOLE FOODS CUSTOMERS SPEND THE MOST ANNUALLY ON GROCERIES Source: The Media Audit International Demographics, Inc~ San Francisco 2009 #1#1

WHO ARE SAN FRANCISCOS LUXURY CAR BUYING PROSPECTS Source: The Media Audit International Demographics, Inc~ San Francisco 2009 San Frans Luxury Car Buyers are: - Nearly equally split between genders - 55% are Age % Caucasian - Nearly half have $100,000+ Income - Nearly 60% have 1+ college degrees

KDFC OUTPERFORMS THE MARKET IN PRIME LUXURY CAR BUYING PROSPECTS Source: The Media Audit International Demographics, Inc~ San Francisco 2009

KDFC IS #2 IN DELIVERY OF AGE 45+ CAUCASIAN LUXURY FOREIGN CAR OWNERS #2#2 Source: The Media Audit International Demographics, Inc~ San Francisco 2009

KDFC IS #1 IN AUDI BUYERS, reaching more than any other radio station. #1#1 Source: The Media Audit International Demographics, Inc~ San Francisco 2009

#2#2 KDFC IS #2 IN DELIVERY OF AGE 45+ CAUCASIAN MERCEDES BUYERS

#2#2 Source: The Media Audit International Demographics, Inc~ San Francisco 2009 KDFC IS #2 IN DELIVERY OF AGE 45+ CAUCASIAN LEXUS BUYERS

#1#1 Source: The Media Audit International Demographics, Inc~ San Francisco 2009 KDFC IS #1 IN DELIVERY OF AGE 45+ CAUCASIAN MITSUBISHI BUYERS

FREQUENT JEWELRY BUYERS Source: The Media Audit International Demographics, Inc~ San Francisco 2009

KDFC IS #1 IN DELIVERY OF AGE 45+ FREQUENT JEWELRY SHOPPERS

Source: The Media Audit International Demographics, Inc~ San Francisco 2009 #1#1 KDFC IS #1 IN DELIVERY OF UPPER INCOME FREQUENT JEWELRY SHOPPERS

Source: The Media Audit International Demographics, Inc~ San Francisco 2009 #2#2 KDFC IS #2 IN JEWELRY SPENDING BY ADULTS WITH $100,000+ INCOME

Source: The Media Audit International Demographics, Inc~ San Francisco 2009 #1#1 KDFC IS #1 IN DELIVERY OF BUSINESS OWNERS

Source: The Media Audit International Demographics, Inc~ San Francisco 2009 #1#1 KDFC IS #1 IN DELIVERY OF AGE 45+ CAUCASIAN BUSINESS AIR TRAVELERS

Source: The Media Audit International Demographics, Inc~ San Francisco 2009 #1#1 KDFC IS #1 IN DELIVERY OF $100,000+ INCOME CAUCASIAN ADULTS 45+

KDFC IS 2 ND IN REACHING AGE 45+ HIGH INCOME INVESTORS Source: The Media Audit International Demographics, Inc~ San Francisco 2009 #2#2

KDFC IS #2 IN REACHING THOSE WITH ACCUMULATED WEALTH Source: The Media Audit International Demographics, Inc~ San Francisco 2009 #2#2

The Annual Consumer Buying Power Report is a powerful new research tool from The Media Audit that integrates the richness of local market socioeconomic and media data with information from the Bureau of Labor Statistics, providing an impactful and robust marketing tool. Annual Consumer Buying Power

Highlights of Annual Consumer Buying Power Turn ratings into buying power. Compare the average and total amount spent per year on hundreds of consumer categories for all local media audiences Turn ratings into buying power. Compare the average and total amount spent per year on hundreds of consumer categories for all local media audiences Expand your business potential through exploiting new revenue streams and new marketing opportunities Expand your business potential through exploiting new revenue streams and new marketing opportunities Develop a competitive advantage by using "buying power" to determine a media's potential strength for delivering a higher return on investment Develop a competitive advantage by using "buying power" to determine a media's potential strength for delivering a higher return on investment Annual Consumer Buying Power

Elderly Care Physician Services Moving & Storage Power Tools Hand Tools Home Repair Phone Cards Cellular Services TV Repair Computer Services Software Video Games Charitable Contributions Political Contributions Household Products Cleaning Products Lawn & Garden Supplies Catered Affairs Grocery Automotive Prescription Drugs Motorcycles Apparel College Tuition Automotive Repair Auto Insurance Transportation Tobacco Personal Hygiene Jewelry & Accessories Pet Services Child Care Home Utilities Vacation Homes Furniture Alcoholic Beverages Household Appliances Annual Consumer Buying Power A Few of the Available Target Categories

GROCERY STORES$4,498,852,196 RESTAURANTS$1,016,749,148 BEER & WINE$215,833,515 AIRLINE FARES$450,367,989 JEWELRY$164,441,928 WATCHES$7,461,514 AIRLINE FARES$450,367,989 TIRES$213,324,015 COLLEGE TUITION$348,674,950 PRESCRIPTION DRUGS & MEDICINES$345,844,248 COMPUTERS AND COMPUTER HARDWARE$318,463,679 HOMEOWNERS INSURANCE$315,400,247 DENTAL SERVICES$295,920,445 EYEGLASSES & CONTACT LENSES$81,212,662 LEGAL FEES$70,833,022 Source: The Media Audit International Demographics, Inc~ San Francisco 2009 ACBP A SMALL SAMPLE OF ANNUAL SPENDING BY KDFC LISTENERS