1. ~1 in 5 Orange County Adults Take 3+ Domestic Air Trips annually, ~ 30% take 1+ Foreign Air Trips every two years The Media Audit National Report for Jan 2009 – Mar 2010 *Based on Orange County Adults 18+ *

2. Orange County Ranks 19th for Domestic Air Travel Nationally The Media Audit National Report for Jan 2009 – Mar 2010 *Based on Adults 18+ in 80 markets nationwide who took 3+ domestic flights in the past year*

3. Orange County Ranks 14th for Foreign Air Travel Nationally The Media Audit National Report for Jan 2009 – Mar 2010 *Based on Adults 18+ in 80 markets nationwide who took 1+ domestic flights in the past year*

4. Orange County Adults Spend $287 Million+ on Air Travel each year The Media Audit National Report for Jan 2009 – Mar 2010 *Based on Adults 18+ in 80 markets nationwide who paid for airline fares in the past year*

5. 151,000+ Air Travelers Read Orange Coast Magazine

6. Orange Coast Magazine outperforms the market in reaching Air Travelers... More than twice as likely to reach Domestic Air Travelers, and 64% more likely to reach Foreign Air Travelers. Orange Coast Magazine Audience Travel Index

7. 75,000+ Orange Coast Magazine Readers spend $4,196 average annually on airline fares. Orange Coast Magazine is worth $316 Million+ in annual revenue potential for United Continental Airlines Orange Coast Magazine Annual Audience Travel Expenditures