1. USING THE POWER OF WLWT.COM TO DELIVER CINCINNATI’S VEHICLE BUYERS April 2, 2007

2. Who is the Vehicle Buyer in Cincinnati? Profile The Media Audit

3. AGE PROFILE of Cincinnati Vehicle Purchaser The Media Audit 61% of Cincinnati Vehicle Buyers are Age 25-54.

4. GENDER PROFILE of Cincinnati Vehicle Purchaser 56% of Cincinnati Vehicle Buyers are Male. The Media Audit

5. ETHNICITY PROFILE of Cincinnati Vehicle Purchaser The Media Audit 70% of Cincinnati Vehicle Buyers are White. Over 19% are African-American.

6. INCOME PROFILE of Cincinnati Vehicle Purchaser The Media Audit Over 40% have household incomes of $75,000+.

7. EDUCATION PROFILE of Cincinnati Vehicle Purchaser The Media Audit Over 57% are College Educated.

8. THE INTERNET and Cincinnati Vehicle Buyers The Media Audit

9. THE INTERNET & Cincinnati Vehicle Purchasers The Media Audit New Car Buyers spend over 130 minutes a day online… 18% more than the average Cincinnati adult.

10. Plan to Buy New Vehicle during next 12 months Total Cincinnati Market THE INTERNET & Cincinnati Vehicle Purchasers The Media Audit MEDIA DAY ANALYSIS: 21% of the New Car Buyer’s Media Day is spent ONLINE … outperforming the average for the Cincinnati market.

11. THE INTERNET & Cincinnati Vehicle Purchasers The Media Audit *Heavy Internet Users spend 430+ minutes per week online. New Car Buyers are 27% more likely to be Heavily Exposed to the Internet

12. PROFILE Who is the WLWT.COM User? The Media Audit

13. AGE PROFILE of WLWT.COM User The Media Audit Over 70% of WLWT.COM users are Adults Age 25-54. Average Age: 38.4 YearsAverage Age: 39.2 Years WLWT.COM super-serves the coveted 25-54 demographic.

14. ETHNICITY PROFILE of WLWT.COM User VEHICLE BUYERS ETHNICITY PROFILE The Media Audit Both WLWT.COM Users & Cinti Vehicle Buyers skew White.

15. HOUSEHOLD INCOME of WLWT.COM User The Media Audit WLWT.COM users have disposable income.

16. EDUCATION PROFILE of WLWT.COM User VEHICLE BUYERS EDUCATION PROFILE The Media Audit WLWT.COM EDUCATION PROFILE 57% of Vehicle Buyers are College Educated 66% of WLWT.COM Users are College Educated

17. WLWT.COM’s Delivery of Cincinnati’s Automotive Best Customer Prospects The Media Audit

18. DELIVERING Cincinnati Vehicle Purchaser The Media Audit With an index of 134, WLWT.COM Users are even more likely to be New Car Buyers than the market’s Heavy Internet Users.

19. The Media Audit DELIVERING Cincinnati Vehicle Purchaser WLWT.COM Users are Reachable All Day Long

20. The Media Audit DELIVERING Cincinnati Vehicle Purchaser Over 52% of New Car Buyers are NOT EXPOSED TO NEWSPAPER on an average weekday. PLAN TO BUY NEW VEHICLE

21. The Media Audit DELIVERING Cincinnati Vehicle Purchaser WLWT.COM reaches nearly 44% of New Car Buyers who are not reached by weekday newspaper

22. The Media Audit DELIVERING Cincinnati Vehicle Purchaser WLWT.COM reaches MORE new vehicle buyer prospects than the Auto Sections of the Enquirer or Post

23. The Media Audit DELIVERING A UNIQUE AUDIENCE OF AUTO BUYERS PLAN TO BUY VEHICLE DURING NEXT 12 MONTHS WLTV Newscasts net cume reach of Vehicle Buyers is 69,200 WLTV.COM reaches 40,000 Vehicle Buyers 13,000Duplicated Adding WLTV.COM to WLTV Newscasts dramatically increases the reach of Vehicle Buyers

24. The Media Audit IN THE CINCINNATI MARKET:  Vehicle Buyers are Heavily Exposed to the Internet  Vehicle Buyers spend more time each day online than the average adult in the market  Profiles of Cincinnati Vehicle Buyers & WLWT.COM users closely match SUMMARY  WLWT.COM users have a great propensity for buying new vehicles this year…even outperforming the market’s Heavy Internet Users  On WLWT.COM, auto prospects are reachable at all hours of the day.  A large percentage of auto purchasers are not reached by newspaper on an average weekday, and WLWT.COM reaches those elusive auto buyers in large numbers.  WLWT.COM reaches more auto purchasers than the auto sections of the Enquirer or Post, significantly increasing reach. UNIQUE AUDIENCE: WLTW.COM reaches a unique audience, adding significantly to the reach of vehicle buyers.  UNIQUE AUDIENCE: WLTW.COM reaches a unique audience, adding significantly to the reach of vehicle buyers.