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Harrisburg, PA May-July 2010 Presented by: John Schwab Northeast Market Manager The Media Audit Increasing Revenue Using The Media Audit.

Published byAshlyn Bradley Modified over 9 years ago

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Presentation on theme: "Harrisburg, PA May-July 2010 Presented by: John Schwab Northeast Market Manager The Media Audit Increasing Revenue Using The Media Audit."— Presentation transcript:

1 Harrisburg, PA May-July 2010 Presented by: John Schwab Northeast Market Manager The Media Audit Increasing Revenue Using The Media Audit

2 Average Resident PennLive.com delivers “Green” Shoppers PennLive.com users are 42% more likely to buy “Green.” Weekly Visitors Hybrid VehiclesHybrid Vehicles Fuel Efficient VehiclesFuel Efficient Vehicles Solar HeatingSolar Heating Green Air Conditioning UnitsGreen Air Conditioning Units Organic FoodsOrganic Foods Green gardening productsGreen gardening products Green AppliancesGreen Appliances

3 Average Resident PennLive.com delivers Sporting Goods Shoppers 29% more likely to be Frequent Sporting Goods Shoppers

4 Average Resident PennLive.com delivers Electronics/Appliance Buyers 42% more likely to buy a computer during next 12 months

5 Average Resident PennLive.com delivers Gamblers 36% more likely to visit Gambling Casinos

6 53,500+ casino visitors visit PennLive.com each month 1 in 2 Harrisburg Casino Gamblers are PennLive.com visitors

7 53,500+ casino visitors visit PennLive.com each month… Nearly 20,000 more gamblers than the next strongest website

8 Average Resident PennLive.com delivers Frequent Jewelry Store Shoppers High Income & Frequent Jewelry Purchases = Jewelry Store Dream Customers

9 Average Resident PennLive.com delivers Frequent Jewelry Store Shoppers PennLive.com reaches nearly 9,000 more Frequent Jewelry Shoppers than the next strongest website!

10 Average Resident PennLive.com delivers Frequent Wine Consumers 39% more likely than the average adult consume wine frequently

11 Average Resident PennLive.com delivers Frequent Wine Consumers

12 Average Resident PennLive.com delivers the MOST frequent wine consumers PennLive.com reaches nearly 82,000 more Frequent Wine Drinkers than the next strongest website.

13 Average Resident PennLive.com delivers Furniture Buyers 66% more likely to buy furniture & 80% more likely to buy a mattress.

14 Average Resident PennLive.com delivers the MOST Furniture & Mattress Buyers PennLive.com reaches 72,849 Furniture/Mattress Buyers… 62.5% of all furniture/bed/mattress buyers in the Harrisburg market.

15 Average Resident PennLive.com reaches 54.3% of all those with Accumulated Wealth

16 Average Resident PennLive.com delivers the MOST adults with Accumulated Wealth compared to any local website

17 Average Resident PennLive.com reaches MORE adults with Accumulated Wealth than the Patriot News Business Section or Business Mags

18 Average Resident PennLive.com reaches MORE adults with Accumulated Wealth than any TV Newscast

19 Average Resident All About the Home & PennLive.com Users Owners, Buyers, Remodeling & Repairs PennLive.com reaches 69,314 adults planning to remodel their homes PennLive.com reaches 21,472 people planning to buy a new home 53.9% of PennLive.com users have lived in the same home 10+ years

20 62.4% or 119,282 PennLive.com visitors spend $100+ on groceries every week. $12 Million plus spent by PennLive.com users at supermarkets every week. 62.4% Spend $100+ per week on groceries 119,282 shoppers spending $100+ = a minimum of nearly $12 Million weekly

21 PennLive.com: Number 1 in Grocery Big Spenders More than radio, more than TV newscasts, more than any website PennLive.com vs. RadioPennLive.com vs. TV Newscasts PennLive.com vs. Websites

22 Harrisburg, PA May-July 2010 Presented by: John Schwab Northeast Market Manager The Media Audit The Media Audit All this and more with assistance 800-324-9921 8:30 AM – 8:30 PM

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