1. Connecting You With Your Customers! The Spectrum Market Study Conducted by Wilkerson & Assoc. for The Spectrum. For Educational Purposes Only No part of this presentation may be copied or used without the express written consent of The Spectrum.

2. The Spectrum can connect you with customers most likely to buy your goods and service. 1

3. Southern Utah residents are Looking To Purchase A Wide Range Of Products 2 Source: The Spectrum Market Study 2008, conducted by Wilkerson and Associates, Inc.

4. The Spectrum is Where People Turn When They are Ready To Make a Purchase Most Useful Source for Local Advertising Overall Source: The Spectrum Market Study 2008, conducted by Wilkerson and Associates, Inc. 3

5. Our Best Customers Are Your Best Customers! 4

6. Total 7 Day Reach of Spectrum Products By Household Income 3.74.54.44.75.1 7-day frequency Source: The Spectrum Market Study 2008, conducted by Wilkerson and Associates, Inc. 5

7. 6 Total 30 Day Reach of Spectrum Products By Age Source: The Spectrum Market Study 2008, conducted by Wilkerson and Associates, Inc.

8. The Spectrum Reaches 46,765 residents on Sunday And 62,805 Over Seven Days Source: The Spectrum Market Study 2008, conducted by Wilkerson and Associates, Inc. 7

9. Southern Utah Will Continue To Be A Great Place To Do Business! 8

10. Estimated consumer spending in the greater St. George region will outpace the national average by 23 points by 2013. CATEGORYSt. George NDMUS All Retail47%24% Health and Personal Care Stores62%48% Hobby, Toy and Game Shops31%16% Gas Stations and Convenience Stores53%29% Department Stores40%20% Sporting Goods Stores32%18% Jewelry Stores51%23% Full Service Restaurants76%30% Auto Dealers53%31% Grocery Stores39%18% SOURCE: Nielson Claritas Retail Spending Report, 2008 Growth Estimates Base: St. George NDM 9

11. Average Household Income 2008: $57,387 2013 projected increase: $65,410 14% growth Effective Buying Income (Income after taxes) 2008: $44,363 2013 projected increase: $53,440 20% growth Household Income SOURCE: Nielson Claritas Demographic Profile Report, 2008 10

12. In the last week, over 55% of Southern Utah adults, or 62,805 people have read The Spectrum. Call 435-674-6245 to learn how you can harness the unparalleled reach and penetration of The Spectrum’s portfolio of products. Source: The Spectrum Market Study 2008, conducted by Wilkerson and Associates, Inc. 11