1. 1 TV Viewing Trends Rivière-du-Loup EM - Diary Updated Spring 2014

2. 2 Maps & Demographics Market Info

3. 3 Rivière-du-Loup EM Where is it? BC AB SK MB ON QC NL NB NS PE NL YT NT NU

4. 4 EM Map

5. 5 Rivière-du-Loup EM Demographics Population Estimates (000) Source: BBM Canada Geographical Reference Guide 2011-2012

6. 6 Reach, Time Spent, Average Quarter Hour Audience People Aged 2+

7. 7 People 2+ - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

8. 8 People 2+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

9. 9 People 2+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

10. 10 People 2+ - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

11. 11 People 2+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

12. 12 People 2+ - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

13. 13 Reach, Time Spent, Average Quarter Hour Audience *Data could not be supplied due to a small sample Children Aged 2-11

14. 14 Reach, Time Spent, Average Quarter Hour Audience *Data could not be supplied due to a small sample Teens Aged 12-17

15. 15 Reach, Time Spent, Average Quarter Hour Audience Adults 18+

16. 16 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV Adults 18+ - Weekly Reach % Run of Schedule: M-Su 6a-2a

17. 17 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates Adults 18+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

18. 18 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience Adults 18+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a

19. 19 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV Adults 18+ - Weekly Reach % Prime: M-Su 7p-11p

20. 20 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates Adults 18+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p

21. 21 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience Adults 18+ - AQH Audience (000) Prime: M-Su 7p-11p

22. 22 Reach, Time Spent, Average Quarter Hour Audience Adults 18-34

23. 23 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV Adults 18-34 - Weekly Reach % Run of Schedule: M-Su 6a-2a

24. 24 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates Adults 18-34 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

25. 25 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience Adults 18-34 - AQH Audience (000) Run of Schedule: M-Su 6a-2a

26. 26 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV Adults 18-34 - Weekly Reach % Prime: M-Su 7p-11p

27. 27 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates Adults 18-34 - Weekly Time Spent - Hours Prime: M-Su 7p-11p

28. 28 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience Adults 18-34 - AQH Audience (000) Prime: M-Su 7p-11p

29. 29 Reach, Time Spent, Average Quarter Hour Audience Adults 18-49

30. 30 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV Adults 18-49 - Weekly Reach % Run of Schedule: M-Su 6a-2a

31. 31 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates Adults 18-49 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

32. 32 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience Adults 18-49 - AQH Audience (000) Run of Schedule: M-Su 6a-2a

33. 33 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV Adults 18-49 - Weekly Reach % Prime: M-Su 7p-11p

34. 34 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates Adults 18-49 - Weekly Time Spent - Hours Prime: M-Su 7p-11p

35. 35 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience Adults 18-49 - AQH Audience (000) Prime: M-Su 7p-11p

36. 36 Reach, Time Spent, Average Quarter Hour Audience Adults 25-54

37. 37 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV Adults 25-54 - Weekly Reach % Run of Schedule: M-Su 6a-2a

38. 38 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates Adults 25-54 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

39. 39 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience Adults 25-54 - AQH Audience (000) Run of Schedule: M-Su 6a-2a

40. 40 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV Adults 25-54 - Weekly Reach % Prime: M-Su 7p-11p

41. 41 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates Adults 25-54 - Weekly Time Spent - Hours Prime: M-Su 7p-11p

42. 42 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience Adults 25-54 - AQH Audience (000) Prime: M-Su 7p-11p

43. 43 Reach, Time Spent, Average Quarter Hour Audience Adults 35-54

44. 44 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV Adults 35-54 - Weekly Reach % Run of Schedule: M-Su 6a-2a

45. 45 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates Adults 35-54 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

46. 46 Adults 35-54 - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

47. 47 Adults 35-54 - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

48. 48 Adults 35-54 - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

49. 49 Adults 35-54 - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

50. 50 Reach, Time Spent, Average Quarter Hour Audience Adults 55+

51. 51 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV Adults 55+ - Weekly Reach % Run of Schedule: M-Su 6a-2a

52. 52 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates Adults 55+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

53. 53 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience Adults 55+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a

54. 54 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV Adults 55+ - Weekly Reach % Prime: M-Su 7p-11p

55. 55 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates Adults 55+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p

56. 56 Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience Adults 55+ - AQH Audience (000) Prime: M-Su 7p-11p