WHAT IS SOCIAL VIDEO? Video advertising or content designed to be easily shared (facebook, twitter, google+) User-initiated/non-interuptive Trackable and measurable through social analytics Blurs the line between advertising and branded entertainment

2012 TOP BRANDED CAMPAIGNS VIRAL VIDEO CHART Chart in the above link. Let’s present this similar to the chart in a clean and simple way. We will be focusing on the #7 video in the list for a later case study so if there is a way to highlight a few of the videos in the chart (without showcasing the exact rank) and including the P&G campaign, that will be perfect.

UNDERSTANDING SHARING BEHAVIOR Paid Media- The number of guaranteed views of your Branded Video content that you pay for on a CPV User-initiated basis, these are the “Seeds” that are planted. Earned Media- The number of views your Branded Video content racks up through user sharing and organic engagement, “Social Endorsement”, these are all “free” views of your content. If we can leverage a custom designed image of a video going viral, that will be the easiest way to tell the story. The above is a screenshot from a competitive deck that showcases this well. We would love to have our own version incorporated that visually shows that Paid Media will drive Earned Media.

71% 2.3% SOCIAL SEEDED VIDEO Embedded video within custom content DISTRIBUTE/SOCIAL SEEDED VIDEO SOCIAL SEEDED VIDEO Embedded video within custom content Video is Click-to-play Client only pays on a cost-per-view, CPV Earned media through social sharing! Hendricks can be our first client to market with this new opportunity! Hendricks can be our first client to market with this new opportunity! Here is a rough outline on how this could look like however I want it to be from this page: http://itsybitsysteps.com/olympians-to-moms-thank-you/. I would love a way to visually showcase not only the placement on the page but also the # of likes on the page AND comments. I am fine expanding this to a couple of slides to best showcase this case study. 71% CLICK FOR SOCIAL VIDEO DEMO 2.3%

71% 2.3% SOCIAL SEEDED VIDEO Embedded video within custom content DISTRIBUTE/SOCIAL SEEDED VIDEO SOCIAL SEEDED VIDEO Embedded video within custom content Video is Click-to-play Client only pays on a cost-per-view, CPV Earned media through social sharing! Hendricks can be our first client to market with this new opportunity! Hendricks can be our first client to market with this new opportunity! Here is a rough outline on how this could look like however I want it to be from this page: http://itsybitsysteps.com/olympians-to-moms-thank-you/. I would love a way to visually showcase not only the placement on the page but also the # of likes on the page AND comments. I am fine expanding this to a couple of slides to best showcase this case study. 71% CLICK FOR SOCIAL VIDEO DEMO 2.3%

71% 2.3% SOCIAL SEEDED VIDEO DISTRIBUTE/SOCIAL SEEDED VIDEO Here is a rough outline on how this could look like however I want it to be from this page: http://itsybitsysteps.com/olympians-to-moms-thank-you/. I would love a way to visually showcase not only the placement on the page but also the # of likes on the page AND comments. I am fine expanding this to a couple of slides to best showcase this case study. 71% 2.3%

SB CPV DASHBOARD TEASER (Q2 2013) Screenshots will be provided by Uros and team by tomorrow. With that said, we want the teaser to focus on our features: social analytics dashboard, choice vs. earned display, video engagement, geo.

SB CPV DASHBOARD TEASER (Q2 2013) Screenshots will be provided by Uros and team by tomorrow. With that said, we want the teaser to focus on our features: social analytics dashboard, choice vs. earned display, video engagement, geo.

WHY SOCIAL? Viewers are choosing to consume organically integrated Branded Video content and share them in record numbers!** Users have control over what “Content” they choose to consume, which results in increases in the following brand metrics***: This should include both visually and/or data industry metrics on why social should absolutely be considered by agencies. The general theme is that there is a lot of video content and paid media is key to get your video views and if the videos are good, it will ultimately be shared and drive those earned views that make a video grow naturally. **There were 1.3 Billion views of this type of video content in Q1 of 2012 alone…up dramatically from 200 Million in Q1 of 2010! *** Source: VivaKi’s “The Pool” research

WHY SPRINGBOARD SOCIAL? User-initiated, high-impact video integration. Drive ‘earned media’ through social sharing (Facebook, Twitter, Google+) Proprietary CPV social dashboard powered by SpringBoard Platform A few bullet points on why SpringBoard social. If we can include a screenshot or some visuals that will be great. If not, no need to force it. WE CREATE