Communications and Engagement Strategic Plan 2017/18

Strategic Plan Introduction This high level Strategic Plan relates to NHS Erewash CCG as an organisation. While there are clear links with other areas such as the Sustainability and Transformation Plan, Wellbeing Erewash, the JSNA etc. the Plan focuses on the CCG. The Plan supports the CCG’s vision - to deliver better care, better health and better value by building strong and sustainable partnerships; to develop innovative health and wellbeing services that meet the needs of our population within our financial resources. The overall aim of our Plan and subsequent actions is to ensure a targeted approach to communications and engagement which supports the CCG’s vision and enhances its reputation.

Communications and Engagement Highlights 2016/17 Corporate communications Campaigns Regular updates to website Winter Stay Well activity Increased Twitter followers GP Online promotion Annual report production Patient Voice Stakeholder communications Active Stakeholder Forum Regular stakeholder newsletter Development of Erewash Healthy Voices Stakeholder involvement in Commissioning Intentions Good relationships with HealthWatch and Scrutiny Committee Engagement PPG Development Mental Health Engagement project Wellbeing Erewash Evaluation of Primary Care Hubs Website developed and launched 360 Stakeholder Survey Self care videos produced Community Development Workers Forum

Strategic Communications Context 2017/18 In 2017/18 the Derbyshire Sustainability and Transformation Plan is a key context for the CCG.

A targeted approach for Communications and Engagement Measurement Behaviour change outcomes achieved Positive/neutral media coverage Website visitors Twitter followers Staff/stakeholder patient feedback Patient/public Insight Understand views, issues and opportunities. Strategy Use proactive, targeted and integrated communications and engagement. Objective Change behaviours Enhance reputation Increase awareness Increase trust Implementation Deliver a range of key messages using communications and engagement tools determined by audience group. Audiences Understand our local population and stakeholders   Feedback Engagement Purpose Vision Right tools A targeted approach for Communications and Engagement

Focus for 2017/18 Corporate communications Communications and Engagement 2017/18 Patient and Public Voice Strengthen links with Ilkeston and Long Eaton communities Continue to embed patient voice in redesign and procurements Develop social media presence to speak directly to patients and the public Celebrate success publically, such as the difference Care Co-ordinators have made Transformation Community services/integrated care Primary care co-commissioning Primary Care at-scale Commissioning intentions development Wider transformation agenda Behaviour change and prevention Public campaigns for key priority areas: Smoking cessation, childhood obesity, alcohol reduction in teenagers. Self-care: understand barriers and opportunities, develop communications approach Choosing the right NHS service: 111 and pharmacy promotion Corporate communications Strengthen stakeholder communications and patient involvement Strengthen internal communications to staff, particularly around restructuring/ new ways of working for the STP Develop wider stakeholder relationships through new joint-commissioning and partnership arrangements

Existing Communications and Engagement Infrastructure   The CCG has a strong infrastructure in place which supports both its communications and engagement activity: CCG Governing Body Members - direct link into the decision making and commissioning cycle on behalf of the population served by NHS Erewash CCG NHS Erewash CCG Stakeholder Forum- representing the views and interests of a wide range of patient and service users and act as critical friends for the CCG. Patient Participation Groups and Network - supporting CCG objective setting discussions and advice, giving feedback through patient surveys and face to face feedback activities. HealthWatch - utilising and developing relationship with HealthWatch Third sector and community - working closely with the wider voluntary and community sector, particularly those groups who have access to and are aware of the health needs of the people within the population who are harder to reach and whose voices are not always heard. Digital - enhancing use of online and social media channels to gain direct feedback and a voice to the public. Traditional Media - targeting use of local media in collaboration with partners and providers

Mechanisms The mechanisms outlined below will be utilised in implementation, taking a targeted approach where possible: Communications Engagement Media relations Stakeholder Forum Videos and animations PPGs and practice based communications Website – owned and partners Social media – organic and paid for Partners’ membership groups Publications Surveys and Consultations Stakeholder briefings Patient stories Behaviour change campaigns and marketing collateral Events and drop-ins Community Development Forum Display materials Voluntary Sector links

Regular Activity Plan Activity Detail Timescale Stakeholder e-newsletter For staff, practices and key stakeholders Quarterly OD and staff communications Support to the OD Plan and regular communications with staff Weekly update from CO; monthly staff briefing and face to face meeting; quarterly e-newsletter Online developments Ongoing development of website; Twitter schedule Regular update; quarterly review of website; weekly tweets Specific behaviour change campaigns - Smoking cessation in pregnancy, childhood obesity, alcohol reduction in teenagers. - Self-care: understand barriers and opportunities, develop comms approach - Choosing the right NHS service: 111 and pharmacy promotion Three per year – two included in the SLA Media Management Media releases issued; media monitoring; interview support Weekly releases; daily monitoring Stakeholder Forum  Regular Fora with agendas agreed with group  Quarterly PPG Network  Regular meetings offering support and sharing good practice

Communications and Engagement Objectives 2017/18 Activity Objective Timescale Website activity Increase website page view for key news and engagement information pages. By end of June 2017 OD and staff communications Improve staff survey results re communications (aim for reduction in 23% of staff reporting that communication between senior management and staff was not effective) through production of weekly CO blogs and monthly Staff Briefings, and support to the OD programme. For 2016/17 survey Online developments Increase Twitter followers, likes and retweets by 10%. By end of March 2018 Specific behaviour change campaigns Prepare and scope campaigns (some will require additional funding) to Increase smoking cessation (aiming for reduction in smoking in pregnancy to 11%) Encourage patients and the public to choose the right NHS service: 111 and pharmacy promotion Support Winter planning   From April 2017-March 2018 October 2017 – February 2018 Media Management Produce minimum of five media releases per month, with the aim of coverage of at least one positive proactive CCG story per month. Monthly

Measurement and evaluation Channel Measurement/evaluation Website Visits to website Visits to key pages linked to campaigns/projects Numbers of documents downloaded Newsletter Numbers that have opened e-newsletters. Numbers heading to issue specific URLs Number of key stakeholders on mailing list Number of cross promotion articles with partner organisations Social media Number of followers on Twitter Number of tweets Positive/negative/neutral coverage Number of favourites, number of retweets, numbers that follow URLs Press Number of mentions of CCG/campaigns with partners Evaluation of key messages delivered Patient Groups and Patient/Public Engagement Responses to requests for support Feedback rates when asked through surveys, questionnaires and focus groups Direct evaluation at patient events Campaigns and Behaviour Change Activity Clear, measurable outcomes set at the beginning of the campaign and then evaluated at the end of the campaign. Events Evaluation of event captured from attendees