1. Stay Well This Winter page to be launched in November
NHS Solihull CCG Communications & Marketing
Monthly Dashboard: October 2016
Managing your Reputation
51%
of comments
made in the media
were positive 7
Top story: Providing
Inadequate Cancer
care
Press releases/ web articles
issued
49%
BBC WM coverage of BBU
69 local media press/online
Your Online Presence
53,100
Coming soon!
Total twitter
impressions
5,934
Stay Well This Winter page to be launched in November
Website visits
130
tweets
3,645
followers 41 35
Other Outcomes 6 9
Production of briefings, presentations and material including Consultation, Harmonised Treatment pages/leaflet and Falls Prevention leaflet
Winter/Flu immunisation and Stay Well Tour
Stoptober
Back Pain Awareness
Falls Event
Changes at Solihull Hospital
Contract for non-emergency patient transport
Campaigns
and
Promotions
Support for events and awards projects

2. NHS Solihull CCG Communications & Marketing
Narrative Highlight Report: October 2016
Team update
The CCG received additional support from CSU Comms Manager, Ros Brooks. The CCG continued to be supported by the wider Arden & GEM Communications and Social Marketing hub team during October and by Charlie Bradley, Head of ECM for Birm, Solihull and Black Country.
Campaigns and awards
The CCG Stay Well this Winter campaign commenced with an initial focus on flu. A new Stay Well website page has been developed and there have been news releases/social media supporting the NHSE campaign and the Council’s messages.
A joined up Solihull Flu/Winter Plan joined up with Birmingham and Solihull
A joined up Birmingham and Solihull ‘children with minor conditions’ booklet was updated with Solihull locality/branding
Communications support was given to the Falls Prevention event and a SAGA leaflet was updated with the Solihull CCG logo
Issues management
A response was prepared for the potential media queries around Bruce Burns closure and support offered with BBC interview and several engagement events
Most of the press coverage for the CCG was dominated by Cancer care, with positive headlines regarding IAF cancer rating however the radio BBU coverage balanced this but did explain the better settings of care
The Urgent Care/Walk-In Centre changes Comms were supported and distributed. Helpline support given.
STP support
Strategic communications advice was given on the BSol STP including contribution to a statement and workshop support
Innovations
Treatment Policy leaflet was prepared for consideration by PPG and for new Harmonised Treatment Policy pages
Vox Pops were videoed in Solihull surrounding the Stay Well This Winter Tour with Solihull residents talking about Winter health
Design and web activity
8 web development hours have been used this year. The CCG has 7 hours left of its development time allowance for 2016/17
Design work for Varicose Vein Treatment Leaflet, shared with PPG to incorporate all feedback.