1. NHS Solihull CCG Communications & Marketing
Monthly Dashboard: January 2017
Managing your Reputation
100%
of comments
made in the media
were positive or
neutral.
Top story:
Smear Tests on Beacon and Free Radio 13
Press releases/ web articles
issued
2 local media press/online
Your Online Presence
10,805
7,339
43,700
Stay Well This Winter page reach
1,181 post engagement – helped by weather alert >
Total twitter
impressions
Website visits
673
128
likes
3,720
followers 43
151
tweets
Other Outcomes
NHS 111 – Choose the right service
Love your Liver
Cold Weather
Survival of the Fittest
Healthy Eating
Cervical Smears
Hampton Surgery opening
MP Visit
Obesity Week
Reduced fetal movements
Personal budgets 6 5
Production of briefings, presentations and material – support for Solihull Together Awards, PLCV leaflet project proposal, Annual report plan and Winter update report.
Campaigns
and
Promotions
Support for events and awards projects

2. NHS Solihull CCG Communications & Marketing
Narrative Highlight Report: January 2017
Team update
The CCG continued to be supported by Ros Brooks, Account Manager and the wider Arden & GEM hub team. Cherry Shaw, Robert Smith and Gemma Callaghan all visited Solihull in January and Charlie Bradley continued to give strategic support.
Campaigns and awards
The Stay Well This Winter campaign continued with focus on choosing the NHS service you need with NHS 111 messages as well as Healthy eating and taking steps towards healthier lifestyle (National Obesity week), beating the January blues (mental health) and cold weather advice.
A plea for women to attend their smear test in support of Cervical Cancer awareness following national figures of screenings attendance falling was well received by media and Kirsty Millard was interviewed for Free Radio which was aired on 23rd Jan (also on Beacon radio) and generated a reach of 130,000.
Solihull Together Awards support.
The HSJ Value in Healthcare Diabetes has been shortlisted so moves forward to a judging panel in March.
Event management
The new Urgent Primary Care centre visit by MP Dame Caroline Spelman was supported as well as an official opening of the refurbished Hampton Surgery by the Mayor and Mayoress of Solihull.
A Breast Cancer event at Croft Medical Centre involving charities ‘Breast Friends’ and ‘Macmillan’ was also supported.
PPG was supported in Solihull as well as Patient Voice Panel.
Assistance to promoting the Clinical Hub open day visits and assistance with feedback from patients for this.
BSol support
Joint BSol engagement, marketing and comms discussions with Paul Sherriff commenced.
Design and web activity
The Member’s Area of the Internet project is now underway following the full audit of Intranet pages.
An update was provided for Personal Health Budgets and the local offer for Solihull in support of the Five Year Forward View.
A Winter Comms report is also available (Oct-Dec’16) on the next slides.

3. Stay Well this Winter unique
NHS Solihull CCG Winter Campaign Update:
Oct- Dec 2016
Coverage in the Press
Audience reach 4
55,970
Press releases
issued
Your Online Presence
Launch of
108
Stay Well this Winter unique
page views
Stay
Well
347
Facebook page
Total Number
of Tweets
Other Outcomes
Participated with
National Stay Well 
Roadshow 2
Videos
produced 9
Views on Youtube

4. NHS Solihull CCG Winter Campaign Update: Oct- Dec 2016
In the summer of 2016 a plan was developed around a winter plan and urgent care in targeting flu, pharmacy and 111 to reduce the impact on A&E over winter. Initially the plan looked to be progressing, but funding was then not available, this resulted in £1,000 being allocated in November to a Facebook marketing campaign and the CCG electing to use its 2 SLA video projects to cover filming of winter messaging.
Winter – Oct to Dec
Facebook marketing launched and included promotion around the new 0-5 book, signposting parents to the correct services. Flu vaccine information was promoted, along with pharmacy pre-Christmas and video promotion.
Press coverage
Several press releases have been issued, with a particular focus on self-care, keeping warm over winter, those with long term conditions including asthma and looking out for the lonely over the Christmas period.
Video
We filmed in the Touchwood shopping centre as a vox pop as part of the Stay Well This Winter campaign.
Innovations
Healthy Elfy animation was embedded on the website with a different message every day through January
Dee’s A&E fail tale was shared on the website and on social media.
Web
The main banner pointed to the Stay Well page where all the campaign information was located.