1. Communications Strategy April – March 2017/18

2. About the strategy
The communications and engagement strategy builds on previous learning, including finding new approaches to engagement with hard to reach groups
The strategy tracks the organisation’s Corporate and Strategic objectives and is set for this financial year.
The next slide provides at a glance, our priorities and audiences as well as our KPIs. We then state who our interdependencies to help us achieve our strategy aims.

3. Strategy at a glance… Leadership Leadership Engagement Better Health
Plan linked to Org Strategy
CCG Objectives
KPIs
Actions
Audiences
Priorities
Plan linked to Org Strategy
CCG Objectives
KPIs
Actions
Audiences
Priorities
Better Health
Better Health
Sustainability
PPI
For Thurrock in Thurrock / Success Regime
Better/Quality care
Better/Quality care
Public / patients
Public / patients
Public Health
GPs/Clinicians
GPs/Clinicians
Reduce System pressures
Partners / champions
Partners / champions
Raising positive profile
0.5% increase by population - in CRG attendees
Influencers /
Community
Influencers /
Community
Reach 0.5% of population on STP plans
Annual report/ AGM
Annual report/ AGM
Increased presence online / in community
Awards entries
Publications
Publications
STP consultations
STP consultations
Public health / engagement
Improved comms with GPs/clinicians

4. STP Primary Care Council GPs / clinicians Providers
We need support from all these external agencies to make our strategy work
NHS England
STP
Primary Care
Stakeholders
Council
GPs / clinicians
Providers
Community groups
Healthwatch Thurrock
CVS
Third sector
Comms Strategy
inter-dependencies