More4 Quarterly Update Q2 2017

More4 Highlights More4 reaches more ABC1 Adults than Sky 1, Sky Living and ITV4 More4 garnered the 12th highest share of commercial channels for both ABC1 Adults and Women in Q2 2017 More4 has an impressive ABC1 profile of 47%, which is higher than ITV1, ITV2, ITV3, ITVBe, Sky 2, Channel 5 and 5Star More4 reaches more Adults daily than The Times, The Guardian and i (Newspaper) COMBINED No.1 rating programme on More this quarter was the Outlander, followed by The Good Fight Sources: BARB/Advantedge Q2 2017, GB TGI, 04/16-03/17 2016

Audience Insight

More4 profiles an older, upmarket female audience Source: BARB/Advantedge, Q2 2017 Profile base=All adults.

More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 and ITV4 Source: BARB/Advantedge Q2 2017 , reach condition = 3 consecutive mins. ABC1 Adults.

Average Daily Reach/AIR (Adults) More4 reaches more adults than The Times, The Guardian, and i (Newspaper) combined Average Daily Reach/AIR (Adults) (000’s) Source: BARB/Advantedge, Q2 2017 reach condition= 3 consecutive mins. GB TGI 2017 (04/16-03/17)

Highest Rating Programmes ABC1 Adults Programme Title 000’s 1 OUTLANDER 526 2 THE GOOD FIGHT 407 3 GRAND DESIGNS AUSTRALIA 226 4 WALKS WITH MY DOG 225 5 SELLING HOUSES WITH AMANDA LAMB 213 6 THE TEAM 211 7 HUNT FOR THE ARCTIC GHOST SHIP 8 VET ON THE HILL 203 9 MY FLOATING HOME 10 CLEOPATRA'S LOST TOMB 202 Source: BARB/Advantedge, Q2 2017, Highest occurring prog. title

Highest Converting Programmes ABC1 Adults Programme Title Index 1 FILM: SUNSHINE ON LEITH (2013) 142 2 SPYING ON HITLER'S ARMY:THE SECRET RECOR 126 3 THE SECRET LIFE OF 4, 5 & 6 YEAR OLDS 125 4 POP, PRIDE AND PREJUDICE 124 5 THE BILLION POUND HOTEL 122 6 SHAKESPEARE'S TOMB 121 7 THE MYSTERY OF THE CROSSRAIL SKULLS 118 8 SPIN 117 9 IT WAS ALRIGHT IN THE 1960S 116 10 IT WAS ALRIGHT IN THE 1980S 114 Source: BARB/Advantedge, Q2 2017, indexed against all adults, Highest occurring prog. Title.

More4 viewers are commercially receptive Are commercially receptive, saying they enjoy the ads as much as the programmes (index = 135), advertising gives them something to talk about (index = 133), and helps them choose what they buy (index = 145). An image conscious group, they are 27% to say usually shop in the best outlets,” and “When I go out, I want to look elegant,” 31% more likely to say“I wear designer clothes,” and 24% more likely to say “I have a very good sense of style.” See themselves as influencers and early adopters, saying that people tend to come to them for advice before buying new things (index= 116) and when they see a new brand they often buy it to see what it’s like (index= 111). Source: GB TGI Apr 2016 – Mar 2017 base = all adults, viewers defined as all adults who state M4 as 1st or 2nd favourite channel.

Coming up in Q3 2017 Outlander Starts July 2017 The Yorkshire Dales And the Lakes Starts July 2017 Dicte – Crime Reports (Walter Presents) Starts July 2017