4.04 Understand activities and careers in marketing.

Slides:

Advertisements

Similar presentations

The 4 P’s of Marketing consumer The Marketing Mix.

Advertisements

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Retail Promotion __________________ – any form of communication used by retailers inform the public Promotional ___________ – the way the retailer combines.

4 P’s of Marketing.

Marketing Vocabulary. Market Advertise or promote an item or service.

Intro to SEM.  Marketing  Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges.

The Marketing Concept Marketing Principles Chapter 2.1.

Ms. Park. 1. Market Analysis 2. Market Selection 3. Marketing Mix.

The Marketing Functions

Determine What to Buy Know and understand the role of the marketing mix and research in a retail store.

Marketing. Today…  What is a market?  What is marketing?  Role of Marketing  Marketing Objectives  Marketing Activities.

PromotionPromotion Promotion in Sports Marketing the Game.

4.04 Understand activities and careers in marketing.

Sales Promotion Promotional activity other than advertising, personal selling, and publicity which stimulates consumer purchases.

2.02Classify the functions of marketing and the marketing mix.

THE PRODUCT LIFE CYCLE SERM #51. Growth Maturity Decline Introduction Product Life Cycle.

The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,

The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion.

Marketing Apparel Products Apparel Development 2 Objective 4.01.

Functions of Marketing

4.04 PowerPoint 4.04 Understand activities and careers in marketing.

Product Life Cycle Marketing I.

What is Marketing Section 1.1 Marketing? Most visible business function… …least understood business function American Marketing Association def. – planning.

PRODUCT PLACE PRICE PROMOTION EACH MARKETING PLAN OF ACTION INCLUDES THESE 4 PS Marketing is the 4 Ps.

The Marketing Mix  Product  Place (distribution)  Price  Promotion  Also known as “The Four P’s”

4.04 PowerPoint 4.04 Understand activities and careers in marketing.

The goods and services a business will offer to its customers Informing, reminding, and persuading customers of the goods and services available to them.

Sports and Entertainment Marketing I Explain the basic concepts of marketing.

Place. What does Place mean in the 4 P’s? Where buyers look for your product or service.

Aim: Promotional Tools Do Now: What is the first thing that you think of when you hear that a steak cost $ dollars.

THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.

2.02Classify the functions of marketing and the marketing mix.

4.04 PowerPoint 4.04 Understand activities and careers in marketing.

The Marketing Mix Worksheet.

Fashion Marketing-Promotion. Promotional Mix  Promotional Mix: four components of promotion including advertising, personal selling, public relations,

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Business Management Business Plan. The 4 P’s of Marketing  Product – What your business has to offer?  Price – How much a customer pays to enjoy your.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Lesson 4.2 – The Marketing Mix Copyright © 2013 by Sports Career Consulting, LLC.

Marketing is the process of planning and executing the pricing, promotion and distribution of ideas, goods, and services to create exchanges between buyers.

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 19 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Marketing.

Marketing Foundations What is Marketing? What is the goal of Marketing?

Sports and Entertainment Marketing 2.01 Explain the concept of marketing.

Starter (3 minutes): 1.Define ‘marketing’ 2.What different aims do you think a marketing department would be set by the business? 3.What is the difference.

Presentation on Marketing Mix

D. Marketing a Small Business

Sports and Entertainment Marketing

4.04 Understand activities and careers in marketing.

Entrepreneurship Chapter 8 Section 2.

Sports and Entertainment Marketing

The Marketing Mix.

Lesson 4.2 – The Marketing Mix

WF Sports and Entertainment Marketing I

The 4 Ps of Marketing: Product, Price, Place, and Promotion

4.04 Understand activities and careers in marketing.

What is Marketing? Everything.

Sports and Entertainment Marketing

Review for Strand 1 TEST.

Marketing Functions Marketing Co-Op.

إدارة التسويق.

إدارة التسويق 11 إعداد د. محمود صالح.

D. Marketing a Small Business

Each marketing plan of action includes these 4 ps

Marketing Concept 1-3.

Mrs. Alexander-Harrison

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Marketing Your Product/Service

The Product Life Cycle SERM #51.

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Presentation transcript:

4.04 Understand activities and careers in marketing.

Marketing Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson

Marketing Mix (The 4 P’s) Product Place (Distribution) Price Promotion

Product What are products? How are new products developed? How are existing products improved?

Place Where are products available for sale? How do the products get distributed to stores and consumers?

Pricing How do sellers know what price to charge? What factors influence prices?

Promotion How are customers made aware of products? How does the seller entice the buyer to purchase the product?

Marketing Careers Fashion Merchandising Travel and Tourism Marketing Management Market Researcher

Marketing Careers Salesperson Sports and Entertainment Marketing Sales Manager Telemarketer

Marketing Careers Buyer e-Marketing