1. Each marketing plan of action includes these 4 ps
Marketing is the 4 Ps
Product
Place
Price
Promotion
Each marketing plan of action includes these 4 ps

2. Product Anything that can be bought or sold Goods, services, and ideas
Good – a physical item, something you can touch
Examples…
Services – actions that are done for you
Ideas – a concept, cause, issue, image, or philosophy that can be marketed
Think of a product that you use. How would you change it to better meet your needs? How would you change it to meet others’ needs?

3. Goods, services, ideas Review the meaning of good, service, and idea
List all the goods, services, and ideas that are available at school

4. Place Making products available to customers
Determining when, where, and how products get to customers
Decisions about where to locate stores
Decisions about having products available at convenient times and places
Distribution – the process of physically delivering goods to customers
Shipping, storing, inventory, and stocking goods
Have you experienced poor place decisions?

5. Price The amount of money requested or exchanged for a product
Marketers determine the price they charge
Can set price at any level
Must remember to set prices so customers can and will buy the products
Setting the best price is important for business success and customer satisfaction
Does the price of a product affect whether you will buy it?

6. Promotion
The process of telling people about the product and the company that offers it
Telling the price and place where it is offered
Promotion is the most visible part of marketing
Includes selling, advertising, sales promotion, and publicity
Examples…
Also focuses on the company rather than the product
Promote a positive image of the company and its products
Name three locations that you have seen an ad this past week. What were the ads? Did any of the ads influence you to make a purchase?