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Today… What is a market? What is marketing? Role of Marketing Marketing Objectives Marketing Activities
What is a market? Any place where buyers and sellers meet
What is Marketing “ Marketing is the management process responsible for identifying, anticipating & satisfying consumer requirements profitably”
What is the Role of Marketing To identify, anticipate and satisfy customers needs Providing customers with desired goods/services = profits To ensure customer awareness or goods/services
Marketing Objectives Target a new market or market segment Achieve or maintain market share Develop new range of products Improve image of product
Marketing Activities Market Research New Product Development Selling Pricing Promotion and Advertising Preparing Publicity Information
The 4 P’s of Marketing consumer The Marketing Mix.
The 4 “P”s of Marketing Product, Price, Place, and Promotion
Skateboard Safety Gear. Objectives To see if target market wears safety gear when doing possibly dangerous activities To see if there is a market to sell.
Today I will: Learn the role value plays in pricing decisions So I can: Explain the goal of pricing I will know I’m successful when: I see the value of.
Role of Marketing. Functions of Business Management/ Administration Accounting/FinanceMarketing Functions of Marketing Marketing ConceptMarketing MixMix.
MARKETING Strategies MARKETING Process.
Marketing Vocabulary. Market Advertise or promote an item or service.
© 2012 McGraw-Hill Ryerson Ltd. Suunto t-Series Training Pack 0 LO 1.
Marketing Market Planning Product/Service Development PricingPromotion Distribution Selling Information Management Finance Risk Management.
1 | 2Copyright © Houghton Mifflin Company. All rights reserved. Part One Understanding And Managing Marketing Strategies.
1-1Copyright 2000 Prentice Hall Chapter 1 Welcome to the World of Marketing.
The Marketing Functions
What is Marketing?. The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.
There are many definitions of marketing. The better definitions are focused on customer orientation and the satisfaction of customer needs.
Introduction to Marketing
Marketing Basics. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.
Chapter 7 Marketing Mix and Marketing Plan What is marketing? Marketing… Marketing… –is not ADVERTISING –is not SELLING –is not PROMOTION “The aim of.
1 Business and Marketing Strategies
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