1. Aim: Promotional Tools Do Now: What is the first thing that you think of when you hear that a steak cost $100.00 dollars.

2. What is Promotion? ◊Promotion is publicizing or advertising a product, service, or event with the goal of selling it ◊Promotion is information about a product, service, or event ◊The purpose of the information is to make the consumer want the product ◊People must know about something in order to want to buy it ◊**Best Buy and Home Depot with teaching centers** ◊Promotion is publicizing or advertising a product, service, or event with the goal of selling it ◊Promotion is information about a product, service, or event ◊The purpose of the information is to make the consumer want the product ◊People must know about something in order to want to buy it ◊**Best Buy and Home Depot with teaching centers**

3. Promotional Plan Referred to as the promotional mix ◊Personal Selling ◊Advertising ◊Publicity ◊Sales Promotion Referred to as the promotional mix ◊Personal Selling ◊Advertising ◊Publicity ◊Sales Promotion

4. Personal Selling ◊Personal selling is an in-person, face-to-face communication between a seller and a customer ◊It can be between a vendor and a business buyer ◊Con- Expense ◊Low amount of people you are reaching. ◊http://www.mikesfamousnc.com/aboutus.asphttp://www.mikesfamousnc.com/aboutus.asp ◊Personal selling is an in-person, face-to-face communication between a seller and a customer ◊It can be between a vendor and a business buyer ◊Con- Expense ◊Low amount of people you are reaching. ◊http://www.mikesfamousnc.com/aboutus.asphttp://www.mikesfamousnc.com/aboutus.asp

5. Advertising ◊Paid communication between the product maker or seller and the audience or customer ◊Reaches larger amount of people but many are not your target market. ◊Paid communication between the product maker or seller and the audience or customer ◊Reaches larger amount of people but many are not your target market.

7. Publicity ◊Any free notice about a product, service, or event. ◊T.O. = Sharpie ◊http://www.complex.com/sports/2012/09/the-most-memorable- moments-in-monday-night-football-history/terrell-owens- sharpie-celebrationhttp://www.complex.com/sports/2012/09/the-most-memorable- moments-in-monday-night-football-history/terrell-owens- sharpie-celebration ◊Any free notice about a product, service, or event. ◊T.O. = Sharpie ◊http://www.complex.com/sports/2012/09/the-most-memorable- moments-in-monday-night-football-history/terrell-owens- sharpie-celebrationhttp://www.complex.com/sports/2012/09/the-most-memorable- moments-in-monday-night-football-history/terrell-owens- sharpie-celebration

8. Sales Promotion ◊Includes any action or communication that will encourage a consumer to buy a product because of price. http://www.youtube.com/watch?v=Gdxp2ac5f2A http://www.youtube.com/watch?v=Gdxp2ac5f2A ◊If people only buy your product because of price what does that say about your value of you product? ◊Target Layaway vs Lotus ◊http://www.taylorherring.com/blog/index.php/2009/01/50-top-publicity-stunts/http://www.taylorherring.com/blog/index.php/2009/01/50-top-publicity-stunts/ ◊Includes any action or communication that will encourage a consumer to buy a product because of price. http://www.youtube.com/watch?v=Gdxp2ac5f2A http://www.youtube.com/watch?v=Gdxp2ac5f2A ◊If people only buy your product because of price what does that say about your value of you product? ◊Target Layaway vs Lotus ◊http://www.taylorherring.com/blog/index.php/2009/01/50-top-publicity-stunts/http://www.taylorherring.com/blog/index.php/2009/01/50-top-publicity-stunts/

10. Activity ◊Working in groups of 2 or 3, present a promotional plan to the class demonstrating a product associated with sports ◊Make sure you use all four promotional plans ◊The objective is to convince the class to purchase the product ◊Remember, creativity sets you apart from your competitors!!! ◊Working in groups of 2 or 3, present a promotional plan to the class demonstrating a product associated with sports ◊Make sure you use all four promotional plans ◊The objective is to convince the class to purchase the product ◊Remember, creativity sets you apart from your competitors!!!