1. 4.04 Understand activities and careers in marketing.
4.04 PowerPoint
4.04 Understand activities and careers in marketing.

2. Marketing
Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely Jay Conrad Levinson

3. Marketing is…
Developing, promoting, pricing, selling, and distributing products
Needs vs. Wants

4. A target market is…
The group of consumers a business desires to have as customers.
Customer vs. Consumer
Customer buys the product
Consumer uses the product

5. Products are… Both goods and services Goods are tangible
Services are intangible

6. The benefits to marketing are…
New and improved products
Lower prices

7. Marketing Mix (The 4 P’s)
Product
Place (Distribution)
Price
Promotion

8. Product What are products? How are new products developed?
How are existing products improved?

9. Place Where are products available for sale?
How do the products get distributed to stores and consumers?

10. Pricing How do sellers know what price to charge?
What factors influence prices?

11. Promotion How are customers made aware of products?
How does the seller entice the buyer to purchase the product?

12. Marketing Careers Fashion Merchandising Travel and Tourism
Marketing Management
Market Researcher

13. Marketing Careers Salesperson Sports and Entertainment Marketing
Sales Manager
Telemarketer

14. Marketing Careers
Buyer
e-Marketing