1. Marketing Concept
1-3

3. Marketing Concept
Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service!

4. Marketing Starts with a NEED!

5. Marketing Concept Operate a Business Profitably Needs of the Customer
Develop and Market
Products or Services

6. 2 Step Process to Follow The Marketing Concept
Identify the Market
Develop a Marketing Mix

7. Marketing Mix

8. 4 p’s Song

9. WIG WHAT You will get into groups of 3
You will take the items given to you and create a new product using them
Identify your TM
Work through the 4 p’s.
Include at least 2 sample promotions for your product
Record what the 4 p’s are on paper with your group members names on it
Present your product to the class