1. Marketing Functions
Marketing Co-Op

2. The 7 Functions of Marketing
Marketing Functions
Pricing
Promotion
Selling
Marketing Information Management
Product & Service Management
Financing
Distribution

3. Financing
Getting the resources needed to finance the operation of a business
Decisions regarding payment options for customers

4. Marketing Information Management
Process of getting and analyzing the marketing information needed to make good decisions
Examples of information collected: customer’s trends, habits, attitudes, where they live
This info. must be stored and analyzed

5. Pricing
The decisions that dictate how much to charge for goods and services in order to make a profit
Based on costs - what competitors are charging, and how much customers are willing to pay

6. Product/Service Management
Obtaining, developing, maintaining, and improving a product or product mix in response to market opportunities
Guides management toward what the consumer needs and wants

7. Promotion
Any form of communication used to informing, persuading or reminding potential customers about a business’s products or services
There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product.

8. Providing customers with goods and services they want to buy
Selling
Providing customers with goods and services they want to buy
Types of selling
Retail
Business to Business
Personal

9. Distribution Making decisions about where to offer the product/service
The process of deciding how to get goods into consumers’ hands