1. The Marketing Mix

2. The Marketing Mix The 5 P’s of Marketing People Product Price
Promotion
Place

3. The 5 P’s People – the target market
Product – what is the product – (name, packaging)
Price – what customers are willing and able to pay
Place – where is it sold and how it gets there
Promotion – how is the product marketed

5. Tissue Box Project
Identify the following on your tissue box (1 P per side):
Product
Who is your team?
Place
Where are they located?
Price
How much will a ticket be?
Promotion
What form of advertising will your team use?

6. Product Types Core Product: main product
Example: your football team, sports event, movie, stage show, book
Ancillary Product: product related to or created from core product
Example: team t-shirt, amusement-park ride based on movie

7. Marketing Mix Activity
Develop for your fantasy football franchise (see sample PPT)
Remember that all decisions are centered around the target market.
Identify the core product
Determine an ancillary product
Describe where the products will be sold (distributed)
Determine the consumer price for each product (core and ancillary)
Determine how and where the product will be promoted