Titusville Community SWOT Analysis October 19, 2017
What is SWOT? Strengths Weaknesses Opportunities Threats
Economy & Jobs Regional Strengths Fully recovered from the recession Metro area back at 2006 peak of 215,000 jobs Data: Bureau of Labor Statistics
Economy & Jobs Regional Strengths Growing private space and engineering industry 10th highest county nationwide for % job growth in Q1 2017 Active Economic Development groups Local weaknesses Competing with federal tax-free zone for industrial users Local opportunities Significant acres of industrial land 1.5 million annual visitors to Kennedy Space Center Image: NASA Goddard
Population Growth Regional Weakness Titusville is not capturing its share of regional population growth From 2010-2015 Brevard County grew 3% and Titusville grew 0% From 1990-2015 Brevard County grew 41% and Titusville grew 15% 2005-2015 Brevard 8%, Titusville 6%; 1990-2015 Brevard 41%, Titusville 15%
Schools Regional Strengths: “A” graded county school system ranked top nationally by Brookings Local Strengths: “A” graded Jackson Middle School “B” graded Titusville High School Local Weaknesses: Downtown students not zoned for Titusville High School “C” and “D” graded schools serving downtown
Mobility Strengths: Good regional & local connectivity 40-minutes to MCO Regional trail network Minimal traffic congestion Weaknesses: Infrequent bus service Lack of shade for walking & biking Opportunities: Growing bike & trail network Threats: High speed traffic on US-1
Recreation Strengths: Abundant local parks Fishing and boating on Indian River Top ranked Playalinda beach Weaknesses: Parks are disconnected No shade on existing trails Opportunities: Increase tree canopy in parks New state trailheads Threats: Health of Indian River & Lagoon
The Waterfront Strengths: Public parks along waterfront Opportunities: Underutilized parcels
Downtown Strengths: Historic grid Active Merchants Association Regional trail connections Weaknesses: High speed, one-way streets Lack of on-street parking Neighborhood separated by railroad Opportunities: Vacant & underutilized parcels Reimagine the Downtown
Local Culture Strengths: Small, home town feel Events with regional draw (i.e. Sea Turtle Festival, Canaveral National Seashore Star Party, etc.) Local seafood industry Image: Downtown Titusville Merchant Association
Additional Opportunities Demand for tech industry worker housing Small and medium scale industrial properties Incubation of home-grown businesses and spin-off startups Apartment demand Rehabilitation of existing single family housing near downtown Underutilized parcels along corridors Neighborhood revitalization
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