Marketing By Chloe Lewis

Posters The poster for ‘The Descent’ represents different things in the film. The women that are made up of the skull on the poster are actually the women in the film. The poster creates a horror feel to it as it is dark, the skull and the women being the way they are. However the poster is a little unrealistic in the sense that the women are portrayed differently in the poster to what they are in the film. This is because they are wearing less clothes in poster then they are in the film. The producers of the posters have done this as it helps to advertise some kind of ‘sex appeal’ to the film which will help attract more people especially men. The poster has been produced in this way to help advertise the film and attract the audience to go and watch the film.

Posters This poster is different to the previous one as we are able to see the characters more clearly and we can get some kind of sense into what the film may possibly be about. However with this poster compared to the other one it looks a little more adventurous as well as looking like a horror. The sense of it being a horror comes from the darkness of the poster and the blood and cuts on the women's arm as well as their expressions on their faces. This poster too helps attract the audience and allow people to know about the film.

Trailer At the beginning of the trailer we get the feeling that the film is going to about a normal group of adventuress women on a trip. However the music in the background may suggest differently. They have done this to help build up tension which makes the audience want to carry on watching which is very important in advertising the film.

Trailer Later on in the trailer we start to get this build up of fear as we start to see bad things happening now that they have got into the cave. In the picture we can see that Sarah is trapped yet we do not know whether she survives or not. This helps build up tension and excitement for the audience.

Trailer Further on into the trailer we get to see the real horror of the film when the audience get to see the monsters in the film for the first time. This part of the trailer may make the audience jump as it is unexpected and quick. The trailer does not give away too much of what the film is actually about but gives the audience enough information about what the film is about to make the audience want to go and see the film.

Trailer The whole concept on the trailer is to help grasp the attention of the audience and make people knowledgeable about the film. The trailer does not give way too much information but enough information to grasp the context of it. The trailer has music in the background throughout which creates tension and suspense. This is important especially as it is a horror film.

Website The website for the film contains a wide range of information about the film including images, downloads and synopsis. As well as this it includes information about the DVD release and cinema release. However seeing as the film was produced and been out a while the website is no longer used as much as before as not many people know of it and know that it has a website. The website is useful for people that have not yet seen the film. When entering the website the audience are welcomed with little snippets of the film which grabs the audience attention and may make them jump. This a great idea for bringing in a new audience and grasping their attention.

Website As well as the pints on the previous slide, the website also is presented in a good way in which is represents what the film is about in a simple way. The colors that the website has used are the same as what the trailer and poster have used. This is mainly orange, red and black. This represents the horror feel towards it but also the darkness of it especially as the film is very dark itself. It also includes pictures on the website which have also been used for posters, for example the women in the shape of the skull. They have used this as this is the most popular picture that is for the Descent. The website helps market the audience as it gives a wide range of information about the film and seeing as the internet is a lot more popular these days, people are more likely going to find out about the film more easily.

Where can these marketing products be found? These marketing products can be found anywhere. When the film was first out you would be able to find the posters anywhere. They would of mainly be found on billboards, on a bus, at the bus stop, at the cinemas etc. As for now the posters are mainly found online. This is the same for the trailers. YouTube will be the main place for the trailer to be found along side with IMDB.

Price Cinemas – When the film was out at the cinemas prices would depend on what day it is due to deals and offers. However on days where it was normal prices, it would have been the same price as any other film. An estimate of the price is £8.60 for n adult. People would have had to pay adult prices due to the film being an 18 certificate. DVD and Blu-ray – When the film was first brought out on DVD it would have been priced around £10 or more depending on the sales etc. However now that the film is less popular you can buy it for around £3 in local stores and online.

Price Online Streaming Services – You can find ‘The Descent’ on many different websites online including popular online services like LoveFilm and iTunes where you pay monthly or with iTunes you just pay for the film. Television – You may be able to access the film on pay per view where you can buy the film on your television or watch it for free if you’re on a certain network. This is a suitable way to watch the film for many people.

Price Online Piracy – There are a number of ways that you can watch ‘The Descent’ online for free however this is illegal and people can get in trouble with the authorities for this. However seeing as this is a popular way of watching films it is hard for people to get caught doing it as it.

Place There are a number of different ways to which the film is distributed. You can buy the film from a number of different places at different prices including: Amazon Ebay HMV CD stores This way you can buy the film on DVD and watch it wherever is possible. However you can also buy it on things such as iTunes and watch it on the go.