Monthly Net Reach (Ave. Past 9 Months)

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Presentation transcript:

Monthly Net Reach (Ave. Past 9 Months) Malaysia's first 24 hour news & information channel - delivering in-depth analysis and balanced, transparent coverage of news and current affairs. Channel 501 Gender Age Group Ethnic Location 80% Malay (Index : 125) Male 83% 52% 3% Chinese Urban 6% Indian 9% 17% Other Races (Index: 150) Rural 48% Female 2% Other Bumiputra (Index: 200) Occupation HH Income Monthly Net Reach (Ave. Past 9 Months) 4.37 Mil Skewed PMEBs (Index: 107) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2016

Monthly Net Reach (Ave. Past 9 Months) Skewed PMEBs (Index: 141) & Al Jazeera English offers international news that places people at the heart of the story, rooted in the belief that everyone has a story worth hearing. Through its award-winning programming and fearless journalism, it tells authentic stories about people everywhere, without geographical or cultural prejudice. Channel 513 Gender Age Group Ethnic Location 32% Malay Male 94% 56% 23% Chinese (Index: 144) Urban (Index : 119) 16% Indian (Index : 123) Skewed Male (Index: 112) 6% 25% Other Races (Index: 417) Rural 44% Female 4% Other Bumiputra (Index: 400) Occupation HH Income Monthly Net Reach (Ave. Past 9 Months) 587K Skewed PMEBs (Index: 141) & Housewife (Index: 107) Highly Skewed 6K & above Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2016

57% 43% 94% 6% 19% 35% 13% 31% 3% 591K Gender Age Group Ethnic BBC World News, the BBC´s commercially funded international 24-hour news and information channel, is owned and operated by BBC World News Ltd, a member of the BBC´s commercial group of companies. BBC World News attracts 74 million viewers a week, is available in more than 200 countries and territories worldwide, and reaches 292 million households and more than 1.7 million hotel rooms. Channel 512 Gender Age Group Ethnic Location 19% Malay 94% Male 57% 35% Urban (Index : 119) Chinese (Index : 219) 13% Indian 6% Skewed Male (Index: 114) 31% Rural Other Races 43% (Index : 517) Female 3% Other Bumiputra Occupation HH Income Monthly Net Reach (Ave. Past 9 Months) 591K Skewed PMEBs (Index : 173) Skewed HHI 6-8K (Index: 194), 8-10K (Index: 323), & 10K+ (Index : 154) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2016

59% 41% 92% 8% 16% 59% 16% 8% 1% 234K Gender Age Group Ethnic Location Bloomberg Television, an award winning, multi-platform 24-hour business and financial news network, provides continuous coverage of the people, companies and ideas that move global markets. Broadcasting from centers in New York, London, Hong Kong and Singapore and powered with an unparalleled news gathering team of 2,300 news professionals in 146 bureaus across 72 countries worldwide, Bloomberg Television delivers real-time business news to over 310 million households globally. Channel 519 Gender Age Group Ethnic Location 16% Malay Male 92% 59% 59% Urban (Index : 116) Chinese (Index: 369) 16% Indian 8% Skewed Male (Index: 118) 8% Other Races (Index : 133) Rural 41% Female 1% Other Bumiputra Occupation HH Income Monthly Net Reach (Ave. Past 9 Months) 234K Skewed PMEBs (Index: 168) & Housewife (Index: 146) Skewed HHI 2K-4K and HHI 8K + Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2016

63% 37% 97% 3% 18% 65% 10% 5% 2% 250K Gender Age Group Ethnic Location CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 380 million households worldwide. In Asia Pacific, CNBC is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-produced programming, which is complemented with coverage of live market action. Channel 518 Gender Age Group Ethnic Location 18% Malay 97% Male 65% Urban (Index : 123) 63% Chinese (Index: 406) 10% Indian 3% 5% Skewed Male (Index: 126) Other Races Rural 37% 2% Other Bumiputra (Index : 200) Female Occupation HH Income Monthly Net Reach (Ave. Past 9 Months) 250K Skewed PMEBs (Index: 177) & Housewife (Index : 129) Highly Skewed HHI 8-10K (index: 443) & 10K+ (Index: 154) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2016

59% 41% 97% 3% 23% 39% 13% 19% 6% 759K Gender Age Group Ethnic CNN delivers the latest breaking news and information on the latest top stories, weather, business, entertainment, politics, and more. Channel 511 Gender Age Group Ethnic Location 23% Malay 97% Chinese 39% Urban (Index : 123) Male (Index : 244) 59% 13% Indian 3% Other Races Skewed Male (Index: 118) 19% Rural 41% (Index : 317) Female 6% Other Bumiputra (Index : 600) Occupation HH Income Monthly Net Reach (Ave. Past 9 Months) 759K Skewed PMEBs (Index : 182) Skewed HHI 6-8K (Index : 190), 8-10K (Index 467), 10K+ (Index: 121) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2016