© 2015 McGraw-Hill Education. chapter two © 2015 McGraw-Hill Education.

“Communication is a major and essential part of business.” Understanding the Writing Process and the Main Forms of Business Messages two chapter “Communication is a major and essential part of business.”

The Writing Process

Your Writing Process Think about the homework assignment for today. Write how you accomplished this assignment. Did you 1.) Revise while you wrote? 2.) Spend most of your time planning (and researching) what you wanted to say? 3.) How many drafts did you write? 4.) What would you do differently on your next writing project? 5.) Is your preferred method writing longhand or typing your drafts?

Planning Activities Determining Goals What should a reader / listener: Do Think Feel Believe As a result of your communication? In Sales this is called a “Call to Action”  

Drafting Tips avoid perfectionism keep going use any strategies that will keep you working productively

Draft Writing Natalie Goldberg in Writing Down the Bones. Keep Your Hand Moving 15 minutes free write Write about your ideal job

Business Message Forms Letters Memos Emails Text & Instant Messages Social Media

Letter Format

Memo Format

Online Writing Read an average of 20% of text (Jakob Nielson, usability expert). Scan the page Diverted by links or other features Prefer lists and quick chunks of information Visit websites to “do something.” What is the most important information for your readers to know / act on? Make that most prominent.

Inverted Pyramid This came from newspaper article writing. Lead paragraph was the most important. If an editor needed to cut for space, they knew they could cut from the bottom without changing the meaning of the story. Source: “Inverted Pyramid Writing,” G oogle Images , Google, 2009, Web, 24 May 2013.

Inverted Pyramid Job Ad Examples Each ad uses the displayed space well.

Social Media Examples Facebook, Google+ Twitter, LinkedIn Pinterest, Instagram, SnapChat personal and corporate blogs Intranets

Social Media Uses evaluate companies external communication with customers or clients publicity or product promotion internal communication evaluate potential employees Reminder: Nothing on these sites is confidential. Your employer (or a potential employer) may view them.

Social Media Uses QUESTION: What social media data is the Library of Congress collecting for future archivists?

Social Media Warnings > 90% of recruiters and hiring managers have visited a candidate’s profile. (Reppler) Hiring Decisions: 69% rejected 68% percent hired What are your thoughts?

Social Media Profile Examples

annakochetkova.com (workshop materials) What are your thoughts? annakochetkova.com (workshop materials)

What are your thoughts? www.quora.com

www.pinterest.com What are your thoughts?

What are your thoughts?

Facebook.com www.lazerhorse.org What are your thoughts?

What are your thoughts?

What are your thoughts?

What are your thoughts?

What goes on the Internet Stays on the Internet Friendly reminder …

“Google” Yourself