Marketing Presentation OUR PLAN TO LIST AND SELL YOUR HOME Prepared for: ANN & JOE ANDERSON 1234 Main St. | Rockford, IL 61114

Let’s Get Started I will: serve as your Project Manager. be your advocate at every step in the process. understand your objectives. keep you informed always. communicate in a manner YOU want.

Your Project Manager (Introductory paragraph here.) Name Company Information Contact Information Website/email Years in business Education Designations Organizations (Introductory paragraph here.)

“ What they’re saying… Testimonial text here. Testimonial text here. - Client Name, City Testimonial text here. - Client Name, City Testimonial text here. - Client Name, City

Why Why Dickerson & Nieman Dickerson & Nieman We are number one in our market in service AND volume We will find more buyers for your home We find the RIGHT house for YOU

37% 20% 95% $129,778 $101,769 Why Dickerson & Nieman We will get you the maximum value for your property. $129,778 Average Price of Listings Sold by Dickerson & Nieman 95% List Price to Sale Price 37% Of all MLS Listings sold in 2015 were sold by Dickerson & Nieman 20% Our Listings Sold by Our Agents $101,769 Average Price of Listings Sold by Our Competitors When Dickerson & Nieman Plants a sign, things really begin to happen! Paragon Statistics 2015 Sales Data

Why Dickerson & Nieman We service Boone, Ogle & Winnebago Counties We were established in 1964 We are independent of any franchise. We are locally managed with 5 offices: Belvidere, Byron, Oregon, Rockford & Roscoe We are a traditional company rooted and involved in our communities – A home-grown company with regional impact.

Why Dickerson & Nieman HOW DO WE MAKE IT HAPPEN? Our TEAM of 145 Professional Real Estate Brokers Our TEAM of Professional Staff Our NETWORK of lenders, title companies and lawyers Our NETWORK of local service providers Your Project Manager - ME

Price too low and you lose the value. Asking price vs. selling price Strategically pricing your home to get it sold for the most money in the least amount of time Every property will sell and has the potential to sell quickly. Price is the No. 1 factor controlling this outcome. Price too low and you lose the value. Price too high and you lose the buyers.

The Price Derivative What influences your property’s value: Condition, Cleanliness and Showmanship Your Agent’s Comparative Market Analysis (CMA) Things that do not influence your property's value: What you paid for the home. How much you need to make from the sale. What friends, relatives and neighbors say it is worth.

Is Your Price on Target?

Recent sale comparables A snapshot of comparable homes sold recently in your area. Address of Comp. 1 List Price I Sale Price I DOM Address of Comp. 2 List Price I Sale Price I DOM Address of Comp. 3 List Price I Sale Price I DOM 3

Currently listed comparables A snapshot of comparable homes on the market in your area. Address of Comp. 1 List Price I DOM Address of Comp. 2 List Price I DOM Address of Comp. 3 List Price I DOM 3

Competitive market analysis Your Home: <address inserted here> 3

Who Controls Marketability of Your Property? Marketing & Buyers Who Controls Marketability of Your Property? YOU CONTROL Condition of Property Price Terms Availability Marketing and Promotion DICKERSON & NIEMAN CONTROLS NO ONE CONTROLS Location Similar Homes on the Market Economic Conditions

How we make your home stand out More agents gives YOU more signs, more social media reach and more buyers. Along with our NETWORK of Agents and Partners, we market your home in many other ways. We get your listing on the Internet where the majority of buyers start shopping as quickly as possible; sending it out to all of the major real estate search sites. Dickerson & Nieman sells a very high percentage of our own listings. Many times we have access to new listings or buyers BEFORE they are advertised! Online and print marketing campaigns are kept current to keep your listing sharp.

Putting #1 to work for you! Marketing & Buyers Putting #1 to work for you! In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home. Our office will tour your home as soon as it is listed with us. (Tour days determined by geographic location) We are CONNECTED to each other and connect buyers and sellers quickly! We use our company’s Internet forum “Dickerson411” to get the word out to our TEAM about new listings and buyers right away!

Marketing & Buyers REAL ESTATE IS LOCAL In the Midwest, people move an average of just 10 miles. (2015 NAR Buyer and Seller Profile) Local and regional buyers make up half of the market. Dickerson & Nieman Realtors has been part of this area’s market for over 50 years and knows your neighborhood. Our knowledge allows us to price, market and sell your home effectively. Open Houses are posted to the Internet where more consumers are starting their local search. Those who know the neighborhood may refer their friends to your Open House.

Marketing & Buyers The Internet Matters! In 2015, Buyers found the home they PURCHASED here: The Internet Matters! • 88% of home buyers use the Internet to search for their home 5% BUILDER 3% SELLER 33 % REAL ESTATE AGENT 6% FRIEND • Reach the widest audience of potential buyers 9% SIGN • More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date 43 % INTERNET 1% - NEWS PAPER LESS THAN 1% - HOME BOOK/MAGAZINE Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2015

Marketing & Buyers 2015 Profile of Home Buyers & Sellers – Tech Trends 9 in 10 buyers used the Internet at some point while looking for a home. Over half of buyers started their home search online. 42% of 2015 buyers first found the home they purchased online. HALF of home buyers used a mobile phone or tablet to search for a home. 27% of mobile searchers reported they found the home they ultimately purchased with a mobile device. realtor.org/HBS

Marketing & Buyers We are Connected! We are Everywhere! /DickersonNieman /DNRealtors /+DickersonNieman /DickersonNieman blog.dickersonnieman.com We are Everywhere! Social Media is kept current with Community and Industry information with attention to Search Engine Optimization a priority. Listing Information is kept updated and pushed to all major real estate search engines.

Home Selling Process CMA Begin Process Listing Signed Photos Comparative Market Analysis Begin Process Listing Signed Photos Data to Office Data to MLS Office Tour Contact Prospects Internet & Ad Database Showings & Open House Internet & Print Marketing Offer Received Net Sheet Negotiate Earnest Money Contract Accepted Continue to Transaction Process Inspections

Contract to Close Transaction Process Processing Mortgage Co. Credit Report Rejection Underwriting Loan Approval Appraisal HOME Verifications Underwriting Title Company Assemble Papers Settlement

Thank You Let’s get started! Selling your home is a task I take very seriously. The fact that you have considered me to help you accomplish this means the world to me! The attached packet will give you everything you need to start the process. I am here as your Project Manager with the goal of helping you achieve your objectives. With me and Dickerson & Nieman, you have aligned yourself with the experts in local markets AND in the process of guiding you to a successful real estate transaction. Let’s get started!