1. Prepared for: Amy Chow Property: 32 Hill St . Unit 301
Prepared by: John Ames, CRS
AMES Realty
St. Louis, MO

2. What Ames Realty will do for you!

3. About My Company Ames Realty started in 1991
Excellent reputation for serving residential buyers and sellers
Huge network
Recognized for excellence in service
High standards in customer service
John Ames, CRS 3

4. About Me
Specialty:
Fulltime Certified Residential Specialist representing buyers and sellers
Giving personalized service in single family homes, condos, garden homes and land
Working with families to obtain superior quality in a home at an affordable price
Experience:
Obtained real estate license in 1984 and state brokers license in 1991
John Ames, CRS 2

5. What My Clients Say
“John was easy and fun to work with. He sold our home in fewer days than we expected.” Jan Thomas
“We refer all of our friends and family to John Ames because we know John will take great care of them.” Mr. and Mrs. Guy Williams 4

6. Homes I’ve Sold
I’ve sold numerous other condos in this city that are similar in size and price range.
32 Hill St. Unit 230
1243 Spring St. Unit 5
I already know who is going to buy your condo.
Young professional or young couple moving into the city for job or lifestyle change 5

7. Why Work With a CRS? Technology Experience and Education Ethics
Training available to a CRS includes a strong focus on technology and the real estate business
Experience and Education
To earn the Certified Residential Specialist Designation, every REALTOR® must have a significant mix of experience, education and real estate transactions
Ethics
CRS designees SELL MORE HOMES 6

8. Working Together We Will: Using the Internet:
Determine the price for your property
Present your property to its best advantage
Establish terms of the sale
Attend to every detail of the transaction
Using the Internet:
You’ll have access to the entire sales process online
I’ll set up an account for you to view, sign, and manage all paper work online 12

9. Your Expectations
To better meet your needs, let’s discuss the following:
Communication
Previous home selling experience
Concerns
Expectations
Motivation
Time frame
Home selling decisions
Price

10. Marketing Plan
Local marketing
Working with the real estate community
Relocation and referral services
Internet
Signage
MLS

11. Specific Internet Marketing Strategies
Take multiple interior and exterior photos
Create presentations
Create a master flyer for distribution
Create a digital flyer for distribution
Post in MLS
Virtual Tours for viewing by online consumers within listing and on YouTube
digital flyers to top agents in area

12. Internet Websites www.JohnAmesRealty.com Realtor.com
Local paper website
Craigslist
YouTube
Etc.

13. Showcase Your Home
A complete guide helping you, the homeowner, maximize the market position of your home by making improvements to the condition of your home and creating a pleasing and welcoming presentation 17

14. Financing Options
Written financing options to help buyers to make the decision to buy your home, such as financing plans, 15 year vs. 30 year mortgages, adjustable vs. fixed rate mortgages, repurchase analysis and amortization schedules. 19

15. Home Warranty Plans Types of home warranty plans
The impact of warranty plans
Recommendations
Any additional information that may be helpful 21

16. What Affects the Market Value of Your Property?
We must deal with some factors that we have no control over:
Physical qualities of your property (location, age, size, floor plan)
Market conditions (interest rates, availability of financing, buyer demand, prices of recently sold properties, state of the economy, seasonal demand)
The competition (the number of similar properties for sale; their prices, financing terms, location and condition) 13

17. Risk of Overpricing
Listing Price
Number of Potential Buyers 14

18. Pricing Analysis
A complete analysis of transactions that have occurred in your neighborhood including those that have sold and those currently on the market in order to agree upon a price for your property 16

19. My Service Pledge Represent your best interests
Consistent communication
Personal attention
Problem-solving
Your real estate professional for life