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Client Name. Agent Name Contact info Corporate Office 476 Highway A1A, Suite 8B, Satellite Beach, FL 32937 www.AtlanticBrokerage.net.

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Presentation on theme: "Client Name. Agent Name Contact info Corporate Office 476 Highway A1A, Suite 8B, Satellite Beach, FL 32937 www.AtlanticBrokerage.net."— Presentation transcript:

1 Client Name

2 Agent Name Contact info Corporate Office 476 Highway A1A, Suite 8B, Satellite Beach, FL 32937 www.AtlanticBrokerage.net

3 My Support Team Laura D. Hazlett, Broker Transaction Co-Ordinator Business and Service Coach Title Insurance Representative Mortgage Representative Insurance Professional Inspection Professional Surveyor

4 Key Objectives Sources of Buyers Marketing your Home Controlling Factors Responsibilities Preparing for the Offer Processing the Sale Pricing the Home

5 Why Atlantic Real Estate Brokerage? Agency-Wide dedication to Service Brokerage of Full- Time Experts Team Selling Concept Prospect for Buyers for your Home Multi County Exposure for your Home

6 Key Objectives Price -Highest Price the Market will Bear Time – Within your Timeframe Convenience – Least amount of Stress to You

7 Sources of Buyers Real Estate Associates Broker Opens, Brevard and Indian River MLS Unique Buyer Match Program Internet Exposure Over 50 Internet Websites Open Houses

8 Marketing Plan PUBLIC Yard Signs / For Sale Signs / Open House Signs Internet Presence to Over 50 Websites Listing Call-Arounds to your Neighborhood Sphere of Influence Marketing REALTORS In Office Marketing Office Tours / Broker Opens Unique Buyer Match Marketing Program Realtor Referral Database Marketing

9 Controlling Factors YOU CONTROL Condition Pre-Listing Inspection Home Warranty Availability Price YOU CAN’T CONTROL Competition Market Interest Rates

10 Our Responsibilities Understand your Needs and Time Frame Market the property in the MLS in Brevard, Indian River County & over 50 Websites Install For Sale sign and Lockbox on the Property Arrange for Showing Instructions & verify all Potential Buyers are Qualified Buyers Give tips on Staging / De-Clutter where necessary Provide information fliers and Property Information Booklet Hold Broker Open House & Public Open House where appropriate Give Feedback on All showings Weekly Seller Consultation with Pricing and Feedback Updates Review contracts and represent you in negotiations

11 Client Responsibilities Promptly Return all Required Seller Disclosures Arrange for Pre Listing Inspection Complete all repairs and cleaning “Stage” the home to be appealing / Remove all Personal Items Hide valuables and prescriptions Keep marketing information out for prospective buyers Call office if information is depleted Leave premises for showings Call with any questions Refer anyone who might be interested your property Refuse to discuss terms with prospective buyers or their agents

12 Preparing for the Offer Accept Reject Counter No Action = Rejection

13 Processing the Sale

14 MARKET RESEARCH LISTING SIGNED OFFICE MULTIPLE LISTING CONTACT PROSPECTS SHOWINGS OPEN HOUSE OFFER RECEIVED OFFER CONTRACT ACCEPTED INSPECTIONS BROKER OPEN GRAPHICSOFFICE TOURMULTIPLE COUNTIESMLS MEMBERS TRANSACTION PROCESSING NET SHEETCOUNTER OFFEREARNEST MONEY MLS TOURS BEGIN PROCESS

15 PROCESSING MORTGAGE CO.CREDIT REPORTAPPRAISAL LOAN APPROVAL UNDERWRITINGVERIFICATIONS TITLE CO. ASSEMBLE PAPERS CLOSING HOME SOLD REJECTION TRANSACTION PROCESSING

16

17 Pricing the Home

18 Most buyers purchase their properties at market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale. +15% +10% Market Value -10% -15% 2% 3% 70% 20% 5% PERCENTAGE OF BUYERS ASKING PRICE

19 A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest opportunity to sell when it is new on the market. WEEKS ON MARKET ACTIVITYACTIVITY 1 2 3 4 5 6 7 8


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