1. Sold! Before We Get To The Free Sample Allow Me To Remind You…
'Not Sure What To Say To Guarantee Your Client Is Impressed With You?'
Sold!
You Get More Than Just A Listing Presentation.
Authority Is A Complete Listing System.
Because Only Results Matter
Randy Roussie
#1 Listing Coach Since 1987

2. Sold! Your 1 Time Investment Also Includes All Of The Following.
'Not Sure What To Say To Guarantee Your Client Is Impressed With You?'
Your 1 Time Investment Also Includes All Of The Following.
Sold!
Nothing Is Missing From The System.
It’s The Most Comprehensive System Available.

3. 'Not Sure What To Say To Guarantee Your Client Is Impressed With You?'
Buyers

4. Because Only Results Matter
Without Authority You Are Just An Average Agent In The Mind Of The Seller.
'Not Sure What To Say To Guarantee Your Client Is Impressed With You?'
Sold!
Authority separates you from every other agent the seller has invited into the home for a listing appointment. (Up to 7)
When you are the authority… you gain the trust & confidence of your clients.
That is when they desire to list with you and refer you to their family and friends.
Because Only Results Matter
Randy Roussie
#1 Listing Coach Since 1987

5. Sold! How Do You Create Authority? (There Is Only 1 Way.)
'Not Sure What To Say To Guarantee Your Client Is Impressed With You?'
Sold!
By Putting A List of Real Buyers On The Seller’s Kitchen Table.
Because Only Results Matter
You Get This List of Real Buyers Off Your MLS Board.
Randy Roussie
#1 Listing Coach Since 1987

6. Sold! We Will Show You How! 30 Minute Coaching Video Is Included
'Not Sure What To Say To Guarantee Your Client Is Impressed With You?'
Sold!
How To Extract Buyers Off Your MLS Board.
Because Only Results Matter
Randy Roussie
#1 Listing Coach Since 1987

7. Sold! Your Sellers Want You To Discuss 4 Specific Concerns.
'Not Sure What To Say To Guarantee Your Client Is Impressed With You?'
Your Sellers Want You To Discuss 4 Specific Concerns.
Buyers
Sell The Home Fast
Maximum Price
Help With Paperwork & Inspections.
Sold!
Because Only Results Matter
An effective listing presentation is one which addresses these top 4 seller concerns in an organized and intelligent strategy.
For a listing presentation to be strategically effective it must be segmented into 2 sections.
In Section 1 you address the buyer concern and in Section 2 you address the last 3 seller concerns.
Randy Roussie
#1 Listing Coach Since 1987

8. Sold! The Following Are Actual Pages Of The Listing Presentation. Note
'Not Sure What To Say To Guarantee Your Client Is Impressed With You?'
The Following Are Actual Pages Of The Listing Presentation.
Note
Not all pages of the presentation are included in this free sample.
Sold!
Because Only Results Matter
Randy Roussie
#1 Listing Coach Since 1987

9. Because Sold Is All That Matters!
Agent Name
Company Name
Your Photo Or Any Photo
Guaranteed Service
Because Sold Is All That Matters!
Your Personal Slogan

10. My Proven Home Selling Plan My Game Plan For Success!
Our Discussion Flow
Section 1
Section 2
1. About Me
2. About Our Company
3. Testimonies
4. Yes I Have Access To Buyers
1. Marketing Plan
2. Service Guarantee
3. Pricing Plan
4. Staging Plan
My Game Plan For Success!

11. 12 Steps To A Successful Sale
My Proven Home Selling Plan
12 Steps To A Successful Sale
Selling Goals 1
Qualify Buyer 7
More Buyers
Negotiate Buyer 2 8
Inside Home 3
Finance Buyer 9
Outside Home
Keep Buyer 4 10
Big Internet
Stay Informed 5 11
Small Internet
Highest Price 6 12
Our Marketing Plan Must Also Be Buyer Focused.

12. Yes I Have Access To Buyers For Your Home
My Proven Home Selling Plan
Yes I Have Access To Buyers For Your Home
Here’s How I Access Buyers!

13. There Are 4 Sources To Uncover A Buyer.
My Proven Home Selling Plan
There Are 4 Sources To Uncover A Buyer.
Group 1
1st Time Home Buyers
Group 2
Targeted MLS Buyers
Group 3
My Company Buyers
Group 4
My Personal Buyers
May Buy
Group 1 or 2
Group 1 or 2
Must Buy
Allow Me To Discuss The Importance of Group 1 & Group 2.

14. I Brought A List of MLS Buyers With Me.
My Proven Home Selling Plan
I Brought A List of MLS Buyers With Me.
How I Developed This List of Buyers.
Why This List Is So Important To Your Sale.
How I Partner With The MLS To Monitor This List of Targeted Buyers So I Know When They Are Ready To Buy.
MLS Buyers Are Your Most Motivated & Must Buy Now Buyer.

15. The 20 Mile Radius Rule Is Then Applied.
My Proven Home Selling Plan
The 20 Mile Radius Rule Is Then Applied.
I Quarterback The…
MLS buyers living within the 20 mile radius.
MLS Agents Focus On…
MLS buyers living outside the 20 mile radius.
The MLS Hotsheets Tell Use When They Are Ready To Buy.

16. Staging Your Home Is Important.
My Proven Home Selling Plan
Staging Your Home Is Important.
I Am Absolutely Determined…
Your home BEATS the competition.
Your home has every possible STAGING advantage.
How?
Through a simple 21 POINT CHECKLIST.
This list reviews and resolves key buyer sensitive issues when viewing a home.
We’ll Review This List Of 21 Tips Should You Decide To Hire Me.

17. My Proven Home Selling Plan
Agents Are Best Positioned For Negotiation.
Negotiating an offer is often not very easy because human emotions tend to get involved.
When a seller & buyer negotiate directly, emotional stress often causes the buyer and/or the seller to walk away from offer. This results in a lost sale.
An agent serves as an independent 3rd party and therefore is in a much better position to maintain the buyer to current market value during the negotiation.
An Agent Uses Market Data To PROVE Home Value To A Buyer.

18. My Proven Home Selling Plan
CMA… The Standard In The Industry.
It contains three significant factors that help us to properly price your home. 1. Similar Homes Recently Sold
This tells us what buyers are willing to pay for a home in this area at this time.
2. Similar Homes Now For Sale
This tells us about our competition. (Buyers compare your home to these homes).
3. Expired Listings
Tells us what buyers were not willing to pay for a similar home at this time.
Do You Agree This Approach Will Best Help You Determine Price?

19. My Proven Home Selling Plan It’s How To Stand Out And Win Your Buyer.
How Price & Condition Impact Your Sale.
Overpriced But Showable:
Generates low buyer & MLS agent interest.
2. Priced Right But Not Showable:
Generates medium interest.
3. Overpriced & Not Showable:
Generates big problems for the sale.
4. Priced Right & Showable:
Generates maximum showings & faster sales.
It’s How To Stand Out And Win Your Buyer.

20. The Top 21 Staging Tips For Home Selling Success
My Proven Home Selling Plan
The Top 21 Staging Tips For Home Selling Success
Easy To Implement!

21. Authority Is A Complete Listing System. Because Only Results Matter
'Not Sure What To Say To Guarantee Your Client Is Impressed With You?'
You will have the skills and tools required to excel at winning listings.
Invest today.
Questions? ( )
Sold!
Because Only Results Matter
Randy Roussie
#1 Listing Coach Since 1987