In It’s First Live-Stream Game Of The Season, When Curiosity Was At It’s Highest, Twitter Delivered A Tiny Fraction Of The TV Audience Thursday, Sept 15th,

Slides:

Advertisements

Similar presentations

College Sports Audience The majority of people who watch college sports are of legal drinking age. According to The Nielsen Company: Population base of.

Advertisements

SPORT MANAGEMENT A Growing Industry Dr. Greg Combs Director, Sport Management Concentration Reeves School of Business Methodist University Fayetteville,

NFL TV Season: Local Home Team Advantage 1.

TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents.

TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.

TV vs. “Top” Internet Brands. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents.

Differences in Marketing

PTPA Research Update November 2009 PBS Research Beth Walsh Bill Merkel.

THE WEEK THAT WAS WEEK 36. PEAK FOR THE WEEK COMMENCING 4 th September 2011 (WEEK 36) Year on Year PUT’s increased 3% for AP 5+ and less than 1% for AP.

NFL 2014: A Local Success 1. BackgroundBackground 2 On February 5, 2014, in a partnership with CBS Sports, CBS announced that it would air Thursday night.

Jim Gagliano The Jockey Club President and Chief Operating Officer TV: How to Recruit Non-Core Customers.

Importance of Sports and Entertainment Marketing.

HIGHLIGHTS WEEK 24. MASTERCHEF FINAL SERVES UP HIGHER RATINGS THAN SERIES AVERAGE ACROSS NUMEROUS DEMOS Source: Nielsen TAM. Series average based week.

HIGHLIGHTS WEEK 24. VIEWERS TURN TO TV ONE TO SUPPORT NZ AT THE FIFA WORLD CUP Source: Nielsen TAM. 15/06/2010.

ESPN Programming – MVC Spring Meeting May 27, 2015 Brent Colborne: Director, Programming & Acquisitions.

NFL 2015: A Local Success (Again) 1. BackgroundBackground 2 Following 2014’s successful format, CBS & NFLN once again teamed up to air 8 Thursday night.

UNIT 1.3 Media Impact on Industry Growth. 1.3 History of SEM Media Impact on Industry Growth Media refers to a means of communicating a message to large.

Lesson 1.3 Media Impact on Industry Growth Copyright © 2010 by Sports Career Consulting, LLC.

© REPUCOM | HAWAIIAN TOURISM AUTHORITY – 2014 PRO BOWL MEDIA IMPACT REPORT | APRIL HAWAIIAN TOURISM AUTHORITY 2014 PRO BOWL MEDIA IMPACT REPORT April.

ABC Multiplatform Viewing: Adding it All Up APRIL 2016 Presented by: Lisa Heimann VP, ABC /ABC Studios Multiplatform Research.

HIGHLIGHTS WEEK 25. HIGHEST WEEK 25 VIEWING LEVELS IN AT LEAST 14 YEARS Source: TV MAP, Based on Week 25. Highest PUT’s for AP 5+ and AP since 1996.

Among Millennials, Ad-Supported TV Maintains A Substantial “Time Spent” Advantage Vs. YouTube 1 Sources: Nielsen R&F Program Report Live+SD, Total Day.

“How Long” A18+ ON ANY DEVICE: Where Is The Audience In Any Given Minute? PC Smartphone Tablet Source: Nielsen Comparable Metrics Report Q3 2015; Data.

Agenda 2015 Ratings Recap Bowl and Championship Game Performance Fan Demographics Cross-Screen Stats Sports and the Second Screen Study Target the Fantasy.

New York Giants vs Minnesota Vikings Live

Multiscreen TV Brands (TV + online)

Reigning Champ: Television Knocks Out the Competition

A Small Fraction Of Streamers Account For The Large Majority Of Overall Streaming Activity 20% of the streaming population account for 87% of total video.

Importance of Sports and Entertainment Marketing

When Implementing Addressable, Buying Audiences Across A Wider Range of Networks Would Further Increase Reach 50% of total time spent with ad-supported.

Sports-Related TV Twitter Handles, Especially For Athletes, Attracted The Highest “Owned” User Engagement Along With Drama Programs According to Nielsen,

Major Device & Service Launches by Year

S/O-S/O Programs Ranked by Adult 35+ Ratings

NFL The 2017 NFL season is set to kick off September 11th for the 98th time in the history of the National Football League. For the first time since the.

Winter Olympics EVENT Thursday, February 8th to Sunday, February 25th

NFL DRAFT EVENT Thursday, April 26th to Saturday, April 28th

Broadcast Rights and Revenue

Multiscreen (TV + online)

U.S. Media Use: Time Spent Reading Magazines (in Minutes)

(Between March ‘14 & March ’16)

National TV News Programming: Average Minute Audience (000)

Average Time Spent Watching TV Sports Has Increased For The Total Population & Millennials Over The Last Eight Years Sports-Related National TV Programming:

Average Monthly Time Spent Minutes per viewer– Adults 18+

Media Impact on Industry Growth

The Value of Sports and Entertainment

Against Millennials, The Multi-Screen TV Audience Is Also Much Larger Than Popular Digital Platforms During The Summer On average, in any given minute,

Stats based on only the 11 games that Amazon Video streamed

Niche Cable Viewers Spend More Time Watching Their Programming Than They Do Consuming Similar Content On Popular Digital Platforms Viewers spend a total.

S/O-S/O Programs Ranked by Adult 35+ Ratings

Google Preferred YouTube channel

The Value of Sports and Entertainment

Super Bowl XLVII: Fun Facts.

YouTube Channels: Launch Day Video Views Vs. Subscriber Base

In It’s First Live-Stream Game Of The Season, When Curiosity Is At It’s Highest, Twitter Delivered A Tiny Fraction Of The TV Audience Thursday, Sept 15th,

Monthly “Time Spent” Average (Minutes per Viewer)

Monthly “Time Spent” Average (Minutes per Viewer)

No Days Off: There Were At Least Two Live Sporting Events Airing Every Single Day of The Year On National TV In 2016 A live sporting event aired on ad-supported.

Out-of-Home Measurement Highlights The Lift Among Young Costal and Female Viewers For NFL Games NFL TV ratings see a significant lift when out-of-home.

Over 33 Billions Hours Of Sports-Related Programming Were Collectively Viewed On Ad-Supported National TV In 2016 Total TV sports viewing has increased.

National TV News Programming: Total Cume P2+ Hours Viewed Comparison

The Ability To Stream TV Programming “On Demand” Does Help Drive Linear Ratings Video streaming allows people not only to play “catch up” with their favorite.

Even With The Increase In DVR Penetration, Sports Remains Almost Exclusively A “Live” Or “Near Live” Viewing Experience Sports-Related National TV Programming:

Even The Most “Unlikely” TV Viewers View More TV than Streaming Video

Overall Total % of TV-topics in Top 10 During Primetime

At Least Two-Thirds Of The Top 10 Trending Topics

Monthly “Time Spent” Average (Minutes per Viewer)

Number of Niche Cable Networks Measured:

The Increase In Viewership Over The Last 10 Years Is Even More Pronounced During Prime Where Aggregated ‘Time Spent’ Viewing Niche Cable TV Programming.

S/O-S/O Programs Ranked by Adults 35+ Live+1 Ratings

Presentation transcript:

In It’s First Live-Stream Game Of The Season, When Curiosity Was At It’s Highest, Twitter Delivered A Tiny Fraction Of The TV Audience Thursday, Sept 15th, 2016 on Vs. Global U.S. TV Only Score: 37 31 Unique Viewers 2.1 Million 44.6 Million 22 Minutes 72 Minutes Average Mins / Per Viewer 46.2 Million 3.2 Billion Total Minutes Viewed 243,000 16.8 Million Average Audience (Per Min) 69x TV’s “Average Audience” Advantage Source: verified Twitter data from the NFL and reported by WSJ.com and Variety.com (9/16/16); reflects TNF game only. TV based on Nielsen NPower R&F Program Report, CBS & NFL Network, Thursday Night Football Game only (excludes pre- & post-game shows) Live only, P2+. TV “Average Audience” based on total program (game) time of 190 minutes as reported by Nielsen NPower. Twitter viewership figures based on anyone who “viewed for at least 3 seconds;” TV viewership figures based on anyone who “viewed for a minimum of one minute.” CBS / NFL Network reflects TV audience only (no digital/apps).

The Final NFL Game On Twitter This Year Saw The Largest Average Audience Spread Of The Season Vs. TV Coverage Thursday, Dec 22nd, 2016 on Vs. Global U.S. TV Only Score: 19 24 Unique Viewers 2.8 Million 46.2 Million 16 Minutes 79 Minutes Average Mins / Per Viewer 45.8 Million 3.6 Billion Total Minutes Viewed 240,000 19.1 Million Average Audience (Per Min) 80x TV’s “Average Audience” Advantage Source: Twitter data from NBC Sports press release (12/23/16); reflects TNF in-game only. TV based on Nielsen NPower R&F Program Report, NBC & NFL Network, Thursday Night Football Game only (excludes pre- & post-game shows) Live only, P2+. TV “Average Audience” based on total program (game) time of 191 minutes as reported by NPower. Twitter viewership figures based on anyone who “viewed for at least 3 seconds;” TV viewership figures based on anyone who “viewed for a minimum of one minute.” NBC / NFL Network reflects TV audience only (no digital/apps).