1. Major Device & Service Launches by Year
There Has Been An Explosion Of Devices & Streaming Services, Quarterly TV Reach Continues To Increase…
Major Device & Service Launches by Year
Red line represents the 10-year average reach (289.8MM)
Left to your own devices
Source: Nielsen R&F Time Period Report, Live +7, P2+, broadcast calendar comparison (1Q ‘07-1Q’17); “TV” reflects all ad-supported broadcast & cable TV.

2. Major Device & Service Launches by Year
…And Recent Declines In Average Time Spent With Television Have Been Rather Negligible & Is On Par With 10 Years Ago
Major Device & Service Launches by Year
Red line represents the 10-year average “daily time spent” (253 mins)
Left to your own devices
Source: Nielsen R&F Time Period Report, Live +7, P2+, broadcast calendar comparison (1Q ‘07-1Q’17); “TV” reflects all ad-supported broadcast & cable TV.