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Jim Gagliano The Jockey Club President and Chief Operating Officer TV: How to Recruit Non-Core Customers.

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Presentation on theme: "Jim Gagliano The Jockey Club President and Chief Operating Officer TV: How to Recruit Non-Core Customers."— Presentation transcript:

1 Jim Gagliano The Jockey Club President and Chief Operating Officer TV: How to Recruit Non-Core Customers

2 1 st *Deloitte State of the Media Democracy report 2 nd Favorite Medium* 4 th 3 rd

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6 2008 Gender Audience Distribution Women 18 + Men 18 +

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8 16.3 million viewers 16.5 million viewers 2009 Kentucky Derby 2010 Kentucky Derby

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11 Hollywood Park and Los Alamitos 2010 Late Daily Double

12 “We are less about picking winners and more about teaching viewers what they are watching. We want to promote interest in the sport.” Amy Zimmerman, executive producer, HRTV ®

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14 Bet Night Live on The Score

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16 Keeneland NBC Sports

17 Keeneland Jockey

18 Jim Gagliano The Jockey Club President and Chief Operating Officer TV: How to Recruit Non-Core Customers

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