Presentation is loading. Please wait.

Presentation is loading. Please wait.

No Days Off: There Were At Least Two Live Sporting Events Airing Every Single Day of The Year On National TV In 2016 A live sporting event aired on ad-supported.

Published byIra Tucker Modified over 5 years ago

Similar presentations

Presentation on theme: "No Days Off: There Were At Least Two Live Sporting Events Airing Every Single Day of The Year On National TV In 2016 A live sporting event aired on ad-supported."— Presentation transcript:

1 No Days Off: There Were At Least Two Live Sporting Events Airing Every Single Day of The Year On National TV In 2016 A live sporting event aired on ad-supported cable TV every day (366 days) in 2016 while national broadcast TV aired live sports on 221 days. How to read: In 2016, 16 days featured between 2-9 live sporting events airing on national TV. No days off! Source: Nielsen NPower, Total Day, live originals/premieres only, January 1, 2016 – December 31, 2016; includes Spanish language networks; excludes Regional Sports Networks and local broadcast airings.

Download ppt "No Days Off: There Were At Least Two Live Sporting Events Airing Every Single Day of The Year On National TV In 2016 A live sporting event aired on ad-supported."

Similar presentations

Source: CAB Analysis of Nielsen timeperiod level data; LIVE+7; 2Q14 excludes BBO homes. Broadcast 6 affils 2A09 & 2Q14 and 4 nets in 2Q04 -20% v. ‘09 +2%

Source: CAB Analysis of Nielsen timeperiod level data; LIVE+7; 2Q14 excludes BBO homes. Broadcast 6 affils 2A09 & 2Q14 and 4 nets in 2Q04 -20% v. ‘09 +2%
TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents.

TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents.
TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.

TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.
TV vs. “Top” Internet Brands. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents.

TV vs. “Top” Internet Brands. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents.
Television Bureau of Advertising Media Comparisons 2008 Adults.

Television Bureau of Advertising Media Comparisons 2008 Adults.
200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Adding SubtractingMultiplyingDividingMiscellaneous.

Adding SubtractingMultiplyingDividingMiscellaneous.
1 2016. Key Father’s Day Takeaways Almost 90% of consumers plan to spend the same or more than last year Broadcast delivers Father’s Day ratings & reach.

Key Father’s Day Takeaways Almost 90% of consumers plan to spend the same or more than last year Broadcast delivers Father’s Day ratings & reach.
Multiscreen TV Brands (TV + online)

Multiscreen TV Brands (TV + online)
2016.

2016.
In It’s First Live-Stream Game Of The Season, When Curiosity Was At It’s Highest, Twitter Delivered A Tiny Fraction Of The TV Audience Thursday, Sept 15th,

In It’s First Live-Stream Game Of The Season, When Curiosity Was At It’s Highest, Twitter Delivered A Tiny Fraction Of The TV Audience Thursday, Sept 15th,
Our “Universe” Findings:

Our “Universe” Findings:
TV signals covering VHS Sports' Realtime 3D Advertising service.

TV signals covering VHS Sports' Realtime 3D Advertising service.
Our “Universe” Findings:

Our “Universe” Findings:
There Is A Definitive Correlation Between TV Spend & Website Traffic For These “Brand Expanding” Disruptors 13 of the 16 Disruptors (81%) Analyzed Exhibited.

There Is A Definitive Correlation Between TV Spend & Website Traffic For These “Brand Expanding” Disruptors 13 of the 16 Disruptors (81%) Analyzed Exhibited.
When Implementing Addressable, Buying Audiences Across A Wider Range of Networks Would Further Increase Reach 50% of total time spent with ad-supported.

When Implementing Addressable, Buying Audiences Across A Wider Range of Networks Would Further Increase Reach 50% of total time spent with ad-supported.
Sports-Related TV Twitter Handles, Especially For Athletes, Attracted The Highest “Owned” User Engagement Along With Drama Programs According to Nielsen,

Sports-Related TV Twitter Handles, Especially For Athletes, Attracted The Highest “Owned” User Engagement Along With Drama Programs According to Nielsen,
Major Device & Service Launches by Year

Major Device & Service Launches by Year
S/O-S/O Programs Ranked by Adult 35+ Ratings

S/O-S/O Programs Ranked by Adult 35+ Ratings
Multi-Screen TV Brands vs. AdTech:

Multi-Screen TV Brands vs. AdTech:
U.S. Media Use: Time Spent Reading Magazines (in Minutes)

U.S. Media Use: Time Spent Reading Magazines (in Minutes)

Similar presentations

Ads by Google