1. In It’s First Live-Stream Game Of The Season, When Curiosity Is At It’s Highest, Twitter Delivered A Tiny Fraction Of The TV Audience
Thursday, Sept 15th, 2016 on
Vs.
Global
U.S. Only
Unique Viewers
2.1 Million
44.6 Million
22 Minutes
72 Minutes
Average Mins / Per Viewer
46.2 Million
3.2 Billion
Total Minutes Viewed
243,000
16.8 Million
Average Audience (Per Min)
69x
TV’s “Average Audience” Advantage
Source: verified Twitter data from the NFL and reported by WSJ.com and Variety.com (9/16/16). TV based on Nielsen NPower R&F Program Report, CBS & NFL Network, Thursday Night Football Game only (excludes pre- & post-game shows) Live only, P2+. “Average Audience” based on total program (game) time of 190 minutes. Twitter viewership figures based on anyone who “viewed for at least 3 seconds;” TV viewership figures based on anyone who “viewed for a minimum of one minute.”