1. Out-of-Home Measurement Highlights The Lift Among Young Costal and Female Viewers For NFL Games
NFL TV ratings see a significant lift when out-of-home viewing is included. People not only watch games at home they watch at bars, in restaurants, at other people’s homes, in hotels, etc…
Female NFL Viewership OOH Lift By Age Demo
Total US
P18-24 NFL Regular Season Viewership OOH Lift by Time Zone
+27% Lift
+16% Lift
Pacific
+27%
Mountain
+12%
Central
+14%
Eastern
+22%
Females 18-24
Females 25-34
Source: Nielsen Year In Sports Media 2017

2. March Madness OOH Lift By Day of the Week
NCAA Basketball “March Madness” Proves A Slam Dunk for Out-of-Home Viewership
March Madness ratings see a significant lift when out-of-home viewing is included. People not only watch games at home they watch at bars, in restaurants, at other people’s homes, in hotels, etc…
March Madness OOH Lift By Day of the Week
Thursday
+10.1%
Friday
+12.6%
Saturday
+13.1%
Sunday
+9.2%
Source: Nielsen Year In Sports Media 2017