1. Comm
2-2-17

2. Advertising Age Sports Programming 2015 generated $8.47 Billion for:
ABC, CBS, NBC, and Fox
35% increase from 5 years ago
Sports still dependably delivers live audiences outside of The Academy Awards, Shark Week, American Idol type shows
ABC and CBS sales declines 6% and 10% (Over 5 years)
Fox sales down 38% or $1.59 billion (Over 1 year)
Possible reasons, show flops, age of audience, hit shows

3. NBA TV Deal $24 Billon Deal with ESPN and Turner Sports
This season through season
Only sport media deal negotiated in 2014 out of big 4, College, World Cup and Olympics
No outside negotiations (No FS1)
More Flex Scheduling
More Nationally Televised games (Supply and Demand)
League Pass is still terrible

4. NBA TV Deal
Cable Bill will increase (Channel cost per month per subscriber)
1. ESPN $ TNT $ Disney Channel $ NFL Network $ Fox News $1.12
Collective Bargaining Agreement (CBA)
Salary Cap, Basketball Related Income (BRI Split)
How much money goes to Players and goes to Owners (Lockout)

5. Social Media and Sports Culture
Search Engine Optimization (Google Keywords)
According to Navigate Research, sports fans are 67 percent more likely to use Twitter to enhance their viewing experience compared to non-sports fans.
Twitter as Virtual Sports Bar
Common topics: NBA Free Agency, NFL Playoffs, World Series, March Madness brackets, Fantasy Football

7. Blog Post Presentation
Lauren: Facebook video was played on ESPN Sports Center 
Andrew: Embiid Date
Frank: Northern Virginia high school baseball league
Sam: Chandler Parsons and CJ McCollum
Olivia: Social media for SCAC

8. Activity
With a partner: Discuss a Athlete Social media Interaction that happened
What was the specific social media platform?
What happened?
What was the fallout with fans, media?
If it does, how does this change your view of them?
Matt Barnes Derek Fisher example, D’Angelo Russell Snapchat etc