1. Monthly “Time Spent” Average (Minutes per Viewer)
“Time Spent” Is An Important Measure For Advertisers To Determine Real Audience Engagement
Time Spent = Commitment, Interest & Loyalty
Monthly “Time Spent” Average (Minutes per Viewer)
Hrs:Min
123:39
10:29
136:14
10:37
73:01
14:34
93:13
13:07
111:45
11:28
Split:
92% / 8%
93% / 7%
84% / 16%
88% / 12%
91% / 9%
Sources: Nielsen NPower R&F Time Period Report, Live+7, Total Day 7/1-7/31/16; comScore Media Metrix (multiplatform) July Ad-supported TV = broadcast + cable TV

2. Monthly “Time Spent” Average (Minutes per Viewer)
Younger Adult Viewership “Time Spent” Split –
TV > 79% / YouTube < 21%
Monthly “Time Spent” Average (Minutes per Viewer)
Hrs:Min
61:18
11:01
58:03
15:36
83:38
13:48
Split:
85% /15%
79% / 21%
86% / 14%
Sources: Nielsen NPower R&F Time Period Report, Live+7, Total Day 7/1-7/31/16; comScore Media Metrix (multiplatform) July Ad-supported TV = broadcast + cable TV