1. Monthly “Time Spent” Average (Minutes per Viewer)
Ad-Supported TV Maintains A Large Time Spent Advantage Against The Popular Internet Video Platform, YouTube
Time Spent = Commitment, Interest & Loyalty
Monthly “Time Spent” Average (Minutes per Viewer)
Hrs:Min
47:19
14:31
70:26
13:08
60:46
13:45
Split:
77% / 23%
84% / 16%
82% / 18% 1
Sources: Nielsen R&F Time Period Report Live+SD, Total Day 5/1-5/31/16; comScore Media Metrix (multiplatform) May Ad-supported TV = broadcast + cable TV

2. “Millennial TV” Show’s Audience & Reach Advantage Is Much Larger On A “Per Piece Of Content” Basis
YouTube Channels
Broad City
Jane The Virgin
Jenna Marbles
Michelle Phan
Workaholics
Pretty Little Liars
Ray William Johnson
KSI
The Daily Show
Vampire Diaries
The Fine Bros
Ryan Higa
Supergirl
Empire
Shane Dawson
Bethany Mota
Total Divas
Awkward
PewDiePie
Smosh 2
Source: VAB Analysis of Nielsen Npower / R&F Program Report, Live + SD, 11/1/15 – 11/30/15 (Broad City, Workaholics – 3/1/15 – 3/30/15; Total Divas (9/1/15 – 9/30/15); P2+
(original episodes and their encores only); and analysis of YouTube channel video views during November 2015 (new videos posted in November 2015 only). #K = thousands; #M = millions.
TV figures are U.S. only while YouTube numbers are global.

3. YouTube Channels: Launch Day Video Views Vs. Subscriber Base
On Average, Only 2%, Of a YouTube Personalities’ Subscriber Base
Watches a New Video on the Launch Day
YouTube Channels: Launch Day Video Views Vs. Subscriber Base
% of Subs 2% 3% 1% 5% 4% 6% 0% 3
Source: VAB Analysis of YouTube channel video views during November 2015 (new videos posted in November 2015 only). % of Subs reflects what the total video views make up of the subscriber count as a percentage. #K = thousands; #M = millions. YouTube figures are global.

4. YouTube Channels: “Day 3” Cume Video Views Vs. Subscriber Base
Three Days After Launch, Only 6% of Subscribers Have Watched the Video
YouTube Channels: “Day 3” Cume Video Views Vs. Subscriber Base
% of Subs 6% 9% 5%
11% 3%
13%
10% 4
Source: VAB Analysis of YouTube channel video views during November 2015 (new videos posted in November 2015 only). % of Subs reflects what the total video views make up of the subscriber count as a percentage. #K = thousands; #M = millions. YouTube figures are global.