INTEGRATED AD OPPORTUNITIES ON TVNZ.CO.NZ. HOMEPAGE TAKEOVER Exclusive buy out of homepage – Re-skin of homepage, skins scrolling down All ad units, including.

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Presentation transcript:

INTEGRATED AD OPPORTUNITIES ON TVNZ.CO.NZ

HOMEPAGE TAKEOVER Exclusive buy out of homepage – Re-skin of homepage, skins scrolling down All ad units, including dropdown TVC, or floating layer over the page. Daily average Figures: 28,000 Unique Browsers and 64,000 Page Impressions

DROPDOWN TVC – TVNZ EXCLUSIVE Utilise your television commercial within the TVNZ website. Reduce wastage – target homepage sections including Business, Homepage, News, Sport, Travel etc. Capped to 1 per user per day to reduce wastage and optimise frequency.

Online only sponsorship opportunities Gossip Girl Brothers & Sisters Private Practice Desperate Housewives The new season line-up is launching on-air, and on TVNZ Ondemand. With 85% of the TV ONE peak schedule, and 50% of the TV2 peak schedule, Ondemand is expected to take off in Now is the time to extend your campaigns into the online video environment to achieve both brand impact and engagement. By promoting your brand / product on TVNZ Ondemand you can create an emotional connection with a highly engaged audience. With 250,000+ UBs per month visiting their favourite shows, you can take ownership of premium content and leverage it tactically with competitions, integration and exclusive offers. Talk to us about a TVNZ Ondemand show sponsorship across these great titles today…

TVNZ COMMERCIAL CONTENT PARTNERSHIPS Reaching a third of the entire population and being the biggest site for premium online content, TVNZ is the natural choice when it comes to showcasing brand content. With media packages designed to drive audience to content, TVNZ gives your content a voice. What if you could get TVNZ’s organic audience of entertainment viewers all tuned in to watch long form advertisements in the form of entertainment? And share it with friends across their social network platforms?

CONTENT, INTEGRATION, SPONSORSHIPS & PARTNERSHIP OPPORTUNITIES TVNZ Section and programme sponsorships allow advertisers to engage with their audience in the online environment. Talk to your Digital Business Sales Manager today about these great opportunities; Section Sponsorships, Content Integrated Section Sponsorships, Competitions & landing pages, and integrated video content.

THE MARKETPLACE Integrated opportunity within TVNZ website. Cost per Click Powerful performance based unit. $2CPC. Logo and 180 characters of text to increase call to action.

CONTEXTUAL TARGETING AND RETARGETING CONTEXTUAL TARGETING Target key sections and articles with relevance to your business. Reduced wastage/Increased relevance, only target those reading about subjects relating to your product. RETARGETING Prospective customers previously engaged with your advert? Take them through to the next step to conversion. Tailor advertising to specific user behaviour Re-serve the same or a different advert to people who have expressed an interest in your product or service.