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2012. Overview  - Intro  - Why Video Advertising?  - All the Big Brands are doing it (logos, screenshots)  - How it works? (Video ads, google/youtube,

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Presentation on theme: "2012. Overview  - Intro  - Why Video Advertising?  - All the Big Brands are doing it (logos, screenshots)  - How it works? (Video ads, google/youtube,"— Presentation transcript:

1 2012

2 Overview  - Intro  - Why Video Advertising?  - All the Big Brands are doing it (logos, screenshots)  - How it works? (Video ads, google/youtube, channels)  - What are the benefits? (compare to TV, newspaper, etc)  - Next Steps, Call to Action

3 WHY VIDEO ADVERTISING?  Over 3 BILLION videos are viewed on YouTube each day.  YouTube Mobile gets 400 MILLION views each day.  There is 48 hours of video uploaded to YouTube every minute.

4 WHY VIDEO ADVERTISING?  With Video Advertising Your Business Can Reach the “Light TV Viewer”  “Light TV Viewers” View Less Than 2 hours of TV a Day  Light Viewers Are Not Reached Effectively by TV, But They are Watching Videos Online

5 WHO USES VIDEO ADVERTISING?  Sony  Wal-Mart  Honda  HP  Starbucks  And Tons More!

6 HOW IT WORKS  We use YouTube and Google AdWords to put your video in front of your target market for a fraction of the cost of a television ad!  You gain new clients!

7 HOW IT WORKS  Step 1- Create a YouTube Channel For Your Business  A Channel is a Place Where You Can Post Videos Relevant to Your Business For Your Fans to View

8 HOW IT WORKS  Step 2- Upload Videos to Your Channel  Step 3- Share Your Videos via Social Media  This Will Get You Video Views!

9 HOW IT WORKS  Step 4- Use Video Promotion  This Step Puts Your Video in Front of Your Target Market Ensuring Hits and Results!

10 HOW IT WORKS  Step 5- Boost Views Using Google AdWords on Google Digital Network (GDN)  During This Stage We Make Sure Your Campaign is Getting You the Most Bang for Your Buck!

11 A BIT ABOUT BRAND CHANNELS  Once a Certain Amount of Money Has Been Spent on Advertising Your Channel Can be Converted Into a Brand Channel With Many Added Benefits! Brand Channels Have a More Customizable Layout With Added Benefits Like a Larger (Linkable) Banner at the Top of Your Page!

12 WHAT ARE THE BENEFITS?  Reach Audiences That Don’t Subscribe to Cable  The Audience You Reach is More Likely to be Engaged Because Only 10% of People Always Skip Ads Online!!!

13 WHAT ARE THE BENEFITS?  Reach Audiences For a Fraction of the Cost!  Only Pay for True Views!  Control Who Sees Your Advertisements!

14 WHAT ARE THE BENEFITS?  You Choose Who Sees Your Videos!  You Have the Choice Based on Location, Language, Age and Interest!  You Can Even Reconnect With Fans Across Multiple Platforms

15 A BIT ABOUT REMARKETING  Remarketing Allows You to Show Ads to Users That Have Previously Visited Your Website as They Browse the Web  Remarketing is a Powerful Way to Stay Engaged With Your Target Market!  Present Your Audience With Highly Relevant Ads and Offers Across the Web!

16 THE BEST PART YET?  All of This is Completely Trackable!!  You Will Know Who Viewed Your Advertisement and Where They are From!  Finally, Results You Can SEE!!!

17 THE REST IS UP TO YOU!!! Don’t let your competition leave you in the dust!


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