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NEWS VIDEO PACKAGE. INTERNET USAGE CONTINUES TO GROW, OVERTAKING NEWSPAPERS AND UNADDRESSED MAIL IN 2009 Internet Usage Overtakes Press and Mailers* New.

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Presentation on theme: "NEWS VIDEO PACKAGE. INTERNET USAGE CONTINUES TO GROW, OVERTAKING NEWSPAPERS AND UNADDRESSED MAIL IN 2009 Internet Usage Overtakes Press and Mailers* New."— Presentation transcript:

1 NEWS VIDEO PACKAGE

2 INTERNET USAGE CONTINUES TO GROW, OVERTAKING NEWSPAPERS AND UNADDRESSED MAIL IN 2009 Internet Usage Overtakes Press and Mailers* New Zealanders’ Internet Access Increasing * In NZ there are now more people online in a week than there are reading a daily paper or a mailer. This trend continues in typical ‘newspaper demographics’ such as AP 25-54* There are now 88% of New Zealanders online and broadband access has shown huge growth over the last 3 years, with 67% of homes connected now having a broadband connection* * Source: Nielsen Media Research (Panorama data) Base: NZ Population (10+)

3 TVNZ.CO.NZ GROWTH AND TVNZ.CO.NZ NEWS AUDIENCE PROFILE tvnz.co.nz Growth Year to date page impressions have grown by 17% YOY, with Unique Browsers increasing by 33% YOY 70% News audience are aged 30+ 58% News audience have a HHI $60K + 32% News audience have Top Occupations: Professional or Senior Government, Business Manager or Executive, Business Proprietor or Self Employed tvnz.co.nz News Audience ** Source: Nielsen Netratings, ** Nielsen February 2010

4 TVNZ.CO.NZ AND STUFF.CO.NZ - NEWS VIDEO PACKAGE Targeted News Video Package $5,500* 29,250 Video ads (15” TVC) streamed through-out tvnz.co.nz and stuff.co.nz news video & 100,000 video ad impressions running within the rectangle ad unit through-out tvnz.co.nz news Ratecard Value $7,180 TVC Ad streamed in News Video content TVC packaged into Rectangle ad unit running through-out News Section TVNZ packages the TVC into a rectangle ad unit. The TVC can start automatically, and will have a click for sound button. News Video Package: Terms and Conditions: Impressions are guaranteed on all packages. Package spot placement is at TVNZ's discretion. Package prices are net of all TOT discounts but gross of agency commission. Ondemand packages will not attract any other TOT benefits such as bonus, however pack spend will contribute to clients overall digital TOT volume. Packs are based on durations maximum of 15” duration for TVNZ News Video, and a running for the period of a month. Advertiser category exclusions: All banking, financial, and insurance services across news video content. Advertiser category exclusions of Automotive in Close Up video news.


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