PERSUASIVE PRESENTATIONS CHAPTER 14 Shamsa Salem & Hajer Rashed

Outline  Introduction  Body  Types of persuasive presentation Motivational Speeches Goodwill Speeches Proposals Sales Presentation  Ethical Persuasion  Conclusion

Persuasive Presentations  Persuasive presentations aim to :  Persuade the audience that the presented information is accurate  Make the speech effective  Enthuse the audience

Persuasive Presentations To persuade others to agree you To convince others about your perspective To experience positive outcomes

Types of Persuasive Presentations Generate enthusiasm for the topic being presented Motivational Speeches Create a favorable image of the speakers in the mind of audience Goodwill Speeches To convince people to take a specific action Proposals Persuading others to purchase a product or service Sales presentations

1. Motivational Speeches Generate enthusiasm for the topic being presented Make the presentation effective Encourage the audience to do something 1 23

1. Motivational Speeches Example: Mangers are often use motivational speeches to persuade their employees to work hard

1. Motivational Speeches How to create a good motivational speech?  Grab the audience attention “interact with the audience”  Examples  Asking them questions  Recognize the audience needs  Give them new information  Visualize your motivational speech topic  Explain the details of your ideas on PowerPoint slides

2. Goodwill Speeches  Goals of goodwill speeches:  Create favorable image of speaker’s in the minds of audience  Promote interest or support  Change the attitudes and behavior of listeners

 You Expect your audience take specific action  Most straightforward approach for a proposal is the problem-solution 3.Proposals

Demonstrate the problem Show undesirable consequences of the problem Highlight ethical dimensions of the problem Provide analysis for the problem Introduce the problem

3.Proposals Provide a solution Describe the positive consequences of your proposal Show how your proposal will avoid bad consequences Highlight ethical reasons for your approach Show that it can be done

3.Proposals

4. Sales Presentations Guidelines for effective sales presentations: 1. Establish clients relationships before your presentation 2. Put your clients’ needs first 3. Listen to your clients 4. Emphasize benefits, not features 5. Use an effective closing strategy

Sales Presentations Define the ideas Solve problems Listen Sell the benefits Link the benefits to the clients’ needs

 Persuasion is one of the best approaches to convince people about something  Persuasion is an ethical and honorable form of communication  Persuasion can convinces the other person to act voluntarily in the desired way Ethical Persuasion

There are three alternatives in ethical persuasion:  Persuasion  Coercion  Manipulation Ethical Persuasion

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