Chapter Fourteen The Persuasive Speech Professor Winch

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Presentation transcript:

Chapter Fourteen The Persuasive Speech Professor Winch

What Is Persuasive Speech? zPersuasion yThe process of influencing attitudes, beliefs, values, and behavior zPersuasive speaking ySpeech that is intended to influence the beliefs, attitudes, values, and acts of others*

What Is Persuasive Speech? Persuasive vs. Informative zInfluence vs. Inform zSlight change or Major Change zPersuasive speeches seek a response zPersuasive speeches respect audience choices

What Is Persuasive Speech? Persuasive Purposes zAre your being persuasive? yInfluence attitude yInfluence beliefs yInfluence behavior yReinforce the above 3

What Is Persuasive Speech? The Process of Persuasion zTips : ySeek only minor changes yEstablish a common ground ySatisfied and competent yChange=Reward

Contemporary Persuasive Appeals: Appeals to Audience Needs zMaslow’s hierarchy of needs ySurvival vs. Wants

A Plan for Organizing Persuasive Speeches: Step 1: Attention zAlways have grabber zCore Concern yGrabs immediate attention

A Plan for Organizing Persuasive Speeches: Step 2: Need zDescribes Issue zShow audience why it’s a need

A Plan for Organizing Persuasive Speeches: Step 3: Satisfaction zSatisfaction means Solution zProposal to change their belief yPersuasion to change attitude on matter

A Plan for Organizing Persuasive Speeches: Step 4: Visualization zShow them how it will work zSelf-esteem and Self-actualization

A Plan for Organizing Persuasive Speeches: Step 5: Action zTake Action zTry and bring audience with you

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